Monthly Meeting - Web Design, UI & UX, Development, Mobile and more

Our Guest Speaker of the Month is Mr. Luc Levesque. SEO Guru & VP SEO for TripAdvisor.


We will discuss how he made TripAdvisor world #1 travel site. 

Mr. Levesque is a web entrepreneur from Ottawa who, at age 21, founded the world’s first travel blogging website, TravelPod.com. TravelPod was acquired by Expedia 10 years later in 2006. Since then he has joined Expedia and then TripAdvisor (the companies separated) to continue working on TravelPod as the General Manager.Today, He manages a top-notch team of analysts and engineers as VP of Search Engine Optimization (SEO) at TripAdvisor and Advisor to both Busbudand Healthtap. In 2008 he was a recipient of the Ottawa Business Journal’s Top 40 Under 40 award. He has lead the creation of several award winning products such as the Traveler IQ Challenge ( Canadian New Media Award for Excellence in Social Media ), TripWow (“WebAward for Outstanding Achievement” – Web Marketing Association) and, TravelPod ( “Top 100 sites you can’t live without” – PC Magazine ).

He is also well known as an SEO guru.  Abdul will be facilitating discussions with Mr. Levesque, and it will be a fire chat style.  Please do not miss this opportunity!

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  • Babs

    Excellent topic and guest, thanks so much for organizing. Tips on Google's SEO guidelines, chronjob + Grep + Email briliant, thanks Luc!! Always love this meetup when I can make it! :)

    May 29, 2014

    • Nikov S.

      What does Luc do with chronjob grep and his email? Very intriguing!

      June 11, 2014

    • Richard T.

      I believe that he schedules data gathering jobs with the results rolled up and emailed to him. He seems to be very much into automating the data gathering and processing process, and also seems to develop tools to gather and process data when interested ins specific metrics that more closely reflect the goals he is tasked with achieving. He wants/needs real data that measureably reflects the investment value by the teams SEO efforts.

      June 11, 2014

  • Richard T.

    To sum up my thoughts, someone already in the know, got more out of the fireside chat than myself not being familiar with the terms used in the discussion.

    1 · May 30, 2014

  • Richard T.

    Good meeting and lot's of first time attendees, welcome to all of you.
    Mr. Levesque's talk was interesting. For me, I had been hoping to get some insight in the process and techniques of SEO. There were some current happenings in the news space on this stuff, unfortunately, not being very knowledgeable about SEO, I did not follow the references to ebay stocks and ranking drops and various skulduggery that was being committed by others in contrarian fashion to Google's SEO stated goals.
    Terms were used that I did not know, which probably led to my not understanding some of the salient points presented.
    At times, Mr. Levesque, was holding his cards close to his chest. I was not looking for algorithms, but some solid suggestions born from experience in the field would have been nice. Suggestions for websites to reference for information would have been a great thing to have been presented. Sure, Google can whack off any number of places, but which websites are golden references.

    2 · May 29, 2014

    • Jackson L.

      Thanks for the mention above Barb. I haven't set a date for my next course yet, and I'm hesitant on holding one in the summer simply because most people will probably be sitting on their lawn chairs and sipping beers. If you're interested in learning the basic of SEO, I do run courses throughout the year where you'll get both a deep understanding of how SEO works and how it can be applied in the real world. You can subscribe here: http://jacksonlo.com/...­ or you may reach out to me directly :)

      May 30, 2014

  • Jackson L.

    Luc shared some very valuable insights about how a large organization like TripAdvisor does their SEO. Great discussions sparked out of his story and it was enjoyable to listen in on his journey. Thanks to the organizers who helped bring Luc in to speak.

    1 · May 29, 2014

    • Babs

      Hey Jackson, can you help Richard Tomkins out? See his comment above. :-)

      May 30, 2014

  • Babs

    @Richard Tomkins - You need the basic nuts and bolts of doing SEO. member Jackson Lo gives courses on this, and I'm sure there are others on here who can show you quickly how to do the basics. Talk to Jackson! cheers

    May 30, 2014

  • Tony

    Well, I can only concure with the rest that it was a good session, my first, but not my last. Lots of bits to think about, such as Rolando's suggestion to check Piwik (thanks Rolando; I checked it), or Herman's suggestion to check odesk.com (thanks Herman). My thanks to the organizers.

    1 · May 29, 2014

  • Eric M.

    Found yesterday's talk to be really fascinating.

    1 · May 29, 2014

  • A former member
    A former member

    Fascinating success stories, fresh SEO & digital marketing tips and advices, great Q&A, passionate crowd. Thanks for everything!

    May 29, 2014

  • Rolando

    Great conversation, thanks to everyone. I think someone asked what alternatives exist to Google analytics. Have a look at Piwik, this is an open source application running on your server of choice. Once up and running you insert a little javascript to the pages you want tracked. The extracted data can then be either presented by Piwik or you can roll your own processing using Piwik's API. Add to this data extraction a cron job that calls your favourite scripting language, such as PERL, and you are cooking!

    May 29, 2014

  • Luqman

    It was my first meetup and I found it very informative, however, it was not my domain (Security/Risk Based AuthN/Data Mining) but I learnt a lot about SEO. I still wonder how the images and videos leverage to increase the ranking.

    May 29, 2014

  • Abdul Haseeb A.

    Always appreciate the level of interaction and quality of people who attend the meetup

    4 · May 29, 2014

  • Abdul Haseeb A.

    Great group of people

    2 · May 28, 2014

  • Lana

    Awesome talk. Takeaways: {Chronjobs +Grep => email report} > Google analytics, You should crawl the google SEO guidelines pages for changes, Pearl is great for data parsing, and care about talent not skills when hiring people, also don't talk too much when you interview. Wonderfully useful :)

    2 · May 28, 2014

  • Uneedit Local C.

    Great people, Awesome guest speaker!

    May 28, 2014

  • Uneedit Local C.

    Awesome presentation! A lot of valuable information will be coming back for sure! - Mathieu

    May 28, 2014

  • Lana

    I'ma be in my office <\3

    May 28, 2014

    • Lana

      Nvm it's closer than I thought :P on my way. Then back to the office :P

      1 · May 28, 2014

  • Sajjad

    I am sure it's going to be just awesome

    May 28, 2014

  • Babs

    Most excellent! :-)

    May 28, 2014

  • Alex

    Sounds awesome. Looking forward to it!

    1 · May 27, 2014

  • Ernest

    Looking forward connecting with you all.

    1 · May 27, 2014

  • Abdul Haseeb A.

    Just wanted to confirm that the meetup is on Wednesday. My Email had a typo.. Looking forward to see every one tomorrow

    May 27, 2014

  • Elias F.

    That is a lot of information about Mr. Luc Levesque but what will chat/topic be about?

    May 23, 2014

    • Abdul Haseeb A.

      It will be on How he made TripAdvisor world # 1 travel site in term of ranking. Journey, Higher level SEO practices, myths & misconceptions . Also any Q & A from the audience

      1 · May 23, 2014

    • Elias F.

      Thanks

      May 23, 2014

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