Innovate Like IDEO: Meet the Dynasts of Design (FREE) No Host

Milken Institute Forum Presents:

Innovate Like IDEO: Meet the Dynasts of Design

David Kelley and Tom Kelley of IDEO
Moderated by Patrick Adams of Secret Weapon Marketing

October 24, 2013
4:30 pm - 6:00 pm
Milken Institute
1250 Fourth Street, Santa Monica, CA 90401


They designed the first Apple mouse and created one of the first educational iPad apps. They developed a heart defibrillator that gives voice and visual instructions on how to use it. They're helping improve access to safe drinking water in the developing world. And now they've written the book "Creative Confidence: Unleashing the Creative Potential Within Us All."

At this Milken Institute Forum, David and Tom Kelley - brothers who are the driving force behind the storied design firm IDEO - will discuss their book, their human-centered approach to design and the genesis of some of their favorite projects.

In "Creative Confidence," these innovators argue that there's no such thing as haves and have-nots when it comes to creativity. Often squelched in childhood, creativity can be coaxed from adults if approached the right way. "Creativity is something you practice, not just a talent you're born with," the authors say. "The process may feel a little uncomfortable at first, but ... the discomfort quickly fades away and is replaced with new confidence and capabilities."

David Kelley is founder of IDEO and the popular Stanford University - formally the Hasso Plattner Institute of Design. He has appeared on "60 Minutes," "Fresh Air" and many other programs. Tom Kelley, is a partner at IDEO, and the author of the bestselling "The Art of Innovation" and "The Ten Faces of Innovation." The brothers have written for the Harvard Business Review and spoken at TED.  IDEO, considered one of the greatest places to work, started an online employee contest asking, "How might we create healthy communities within and beyond the workplace?" where employees submitted 10 winning ideas, such as health leave, not just sick leave, and rewards for a healthy lifestyle.

Patrick Adams is managing director of Secret Weapon Marketing, which he helped establish in 1997 after 14 years in account management positions at Los Angeles agencies Della Femina & Partners, Stein Robaire and Team One. The recipient of 14 EFFIE Awards, he has worked on such well-known brands as Lexus, Carl's Jr., AT&T, Six Flags, Starwood Hotels and Disney. 

To reserve your spot and get driving directions, click HERE. There is no charge to attend.

Reserved seating is available for Milken Institute Associates. If you would like to join or receive more information, click here.

Parking is not available at the Institute. Free parking for 90 minutes is available in Public Parking Lot No. 1 on Fourth Street, immediately adjacent to their building.

The Milken Institute is a nonprofit, nonpartisan economic think tank. Their mission is to improve lives by advancing innovative economic and policy solutions that create jobs, widen access to capital and enhance health. 

To reserve your spot and get driving directions, click HERE. There is no charge to attend.


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  • laura j m.

    Very interesting

    October 24, 2013

  • ~Patricia~

    Unfortunately, I'm unable to attend. This will be a no host event but I know it will be enlightening. Brilliant brothers.

    October 24, 2013

  • laura j m.

    sounds great! I'll shoot up the 405 after work tomorrow ...should be able to make it by 4:30.

    October 23, 2013

7 went

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