In this presentation, Geordie Miller, president and creative director of MillerVolpe, a full-service ad agency located in Bucks County, PA, will offer insight and examples of great brand messaging in all media -- whether on the net, on the air, or in print. Join Miller as he shows you how the "big idea" of a brand should be at the core of everything you're communicating about your company or product.
Geordie Miller has been in the advertising, marketing and branding business since the mid-80s and is a co-founder of MillerVolpe, which started in 2001. Starting as a copywriter on Madison Avenue, Miller created campaigns for well-known brands such as Coppertone, Kodak, and KFC and has also spent considerable time developing brands for startups in the new media, b2b, healthcare and consumer goods industries.
Date: Thursday, April 24, 2014
Time: Open Networking starts at 5:30pm. Program runs 6-7:30pm. Followup Q&A with more networking until 8pm.
Location: Room 260, Huntsman Hall, 3730 Walnut Street, Philadelphia, PA 19104