York/New Jersey Chapter
20 Rules of Green Marketing in 30 Minutes - With Plenty of Time for Questions Jacquie Ottman, a New York city-based expert on green marketing and new products advisor to Fortune 500 companies and several U.S. government eco-labels will share a sneak peek into the stories and strategies from her award-winning book, The New Rules of Green Marketing: Strategies, Tools and Inspiration for Sustainable Branding (Berrett-Koehler, 2011, 252 pp). The book emphasizes the need to take a lifecycle approach to developing and marketing greener products and packages in order to best address consumer needs, manage for sustainability and reduce the risks of greenwash.
Tuesday, May 21, 2013 | 5:00- 7:30 PM
New York Public Library, Science, Industry and Business Library
188 Madison Avenue, Conference Room 014/015, NYC
Note: This is not an instructional program of the New York Public Library. No portion of the ticket price is tax deductible.
We thank NYU Stern Executive MBA Program for sponsoring this and future events
Registration and additional information
We look forward to seeing you!
With Warm Regards,
NY/NJ Product Development and Management Association Board of Directors
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