Ever heard someone use the terms “Content Strategy” and “Content Marketing” as if they’re one and the same? It probably made you want to sit them down for a long chat filled with well-intentioned, tough-love moments.
If you were the one who said it, and felt threatened (and bewildered) by the evil-eye death glare, it’s because you just committed the cardinal content strategy sin. But that’s okay. You didn’t know! We can help, dear friend.
Either way, this Meetup event is for you, as there’s a little something for everyone. Join us and learn:
The four things you MUST do before you even consider launching a content marketing effort
How to decide where you should be talking, why you should be talking there and what you hope to gain from your efforts
How to create a content marketing plan that borrows a page from the publishing industry
How to make insights actionable: create, test, learn, rinse and repeat…or never repeat again, depending
We can tackle content challenges together, one at a time. Let’s make the digital world a wondrous, whimsical place full of rainbows, grumpy cats, unicorns and endless plates of bacon (sorry vegetarians), shall we?
Hope to see you there!
* Content Strategists tend to be intensely passionate and overly emphatic. It’s part of our neurotic charm. Just know that we always mean well.
Please park in the Centerpoint Parking Garage on University & Ash. Sitewire will provide parking validation. Please bring your ticket inside so we can record the ticket number.