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Strategy First: Building a No-Nonsense Content Marketing Plan

Ever heard someone use the terms “Content Strategy” and “Content Marketing” as if they’re one and the same? It probably made you want to sit them down for a long chat filled with well-intentioned, tough-love moments.

If you were the one who said it, and felt threatened (and bewildered) by the evil-eye death glare, it’s because you just committed the cardinal content strategy sin. But that’s okay. You didn’t know! We can help, dear friend.

Either way, this Meetup event is for you, as there’s a little something for everyone. Join us and learn:
The four things you MUST do before you even consider launching a content marketing effort
How to decide where you should be talking, why you should be talking there and what you hope to gain from your efforts
How to create a content marketing plan that borrows a page from the publishing industry
How to make insights actionable: create, test, learn, rinse and repeat…or never repeat again, depending

We can tackle content challenges together, one at a time. Let’s make the digital world a wondrous, whimsical place full of rainbows, grumpy cats, unicorns and endless plates of bacon (sorry vegetarians), shall we?

Hope to see you there!

* Content Strategists tend to be intensely passionate and overly emphatic. It’s part of our neurotic charm. Just know that we always mean well.

Please park in the Centerpoint Parking Garage on University & Ash. Sitewire will provide parking validation. Please bring your ticket inside so we can record the ticket number.

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  • Whitney

    Will there be another one soon? I hope so!

    1 · June 14, 2013

    • Anna H.

      Hi, Whitney! Yes, we are planning one for the last week in June! Details to be posted very soon!

      June 14, 2013

  • Peter

    Great presentation by Libbie and Dustin. By the way, for those interested in the June 6 Valley Communicators Night event I mentioned at the meetup, you can find details and registration infornation at www.iabcphoenix.com.

    1 · May 17, 2013

  • Libbie

    Happy Friday! Thanks to all who attended our latest event, and a big thanks for the feedback! As promised, I've uploaded the presentation to Slideshare. You can find it here: http://www.slideshare.net/libbiemiller/nononsense-content-marketing

    Also be sure to check out:
    Death to Bullshit: http://www.slideshare.net/bradfrostweb/death-to-bullshit
    Ship My Pants: http://www.youtube.com/watch?v=I03UmJbK0lA

    4 · May 17, 2013

  • Brad G.

    Good presentation. Noteworthy agency creatives have been doing these things since the days of Bill Bernbach. Would love to see a presentation devoted to the different strategies, methods and tools for measuring campaigns and activities, as well as some real world examples.

    May 16, 2013

  • Joshua S.

    Structure of the presentation was great, good input from folks in attendance as they went along.

    May 15, 2013

  • Bryce P.

    Great presentation guys. Lots of good information here.

    I had to leave pretty quickly, but would love to talk with other agency folks about how they're implementing content strategy into their sales/product workflow to make sure clients are not jumping straight to "tactics" and skipping over POS.

    Hit me up here or on twitter.

    1 · May 15, 2013

  • Joshua S.

    Great presentation guys! I had to sneak out of there quickly - starving dog at home was waiting for me.

    May 15, 2013

  • Libbie

    REMINDER: Park in the Centerpoint Parking Garage on University & Ash, and bring your parking ticket inside. Looking forward to it!

    May 15, 2013

  • Kendall M.

    downstairs trying to get in

    May 9, 2013

    • Anna H.

      Hey, Kendall. Sorry for the mixup, but we'll be there in full force next week. See you then!

      May 9, 2013

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