Start Here: Creating Better User Experiences with Content Intake Profiles

The beginning of a new digital project or client relationship is an often overlooked but super important phase for getting a solid content foundation in place. After all, content works best when it’s driven by an overarching strategy, instead of a scattered array of tactics!

Rather than scrambling for answers when the wireframes are finished or that social campaign has already begun—put your best foot forward with a content intake profile.

In this hands-on workshop, we’ll practice: 

• How to define your brand’s purpose, values, vision, goals, competition, target audiences, user needs, and more

• Using those insights to build a message architecture and verbal strategy to keep content consistent, on brand, and aligned with business goals 

P.S. When we say hands-on, we mean HANDS-ON. Come ready to roll your sleeves up and get to work. It'll be fun, promise!

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  • Patty De La R.

    love it! You will see me often :-)

    November 22, 2013

  • Khayree B.

    I really enjoyed this meetup's interactive format. Thought-provoking, as usual, with the added benefit of getting to see the valley's strategic minds at work...or play...let's not split hairs.
    Needless to say, I'm excited to attend the upcoming Content PHX mixer!

    2 · November 21, 2013

    • Rebekah C.

      Sweet! Glad you found it useful. See you next month! :)

      November 21, 2013

  • A former member
    A former member

    I really liked the hands-on approach. Nicely done. I'm new to a methodical approach to defining mission goals, determining personas, and psychological aspects of website design and content.

    2 · November 21, 2013

    • Rebekah C.

      Wonderful to hear, Lisa! Thanks for the feedback.

      November 21, 2013

  • A former member
    A former member

    You can get free parking at lot on Northwest corner of Ash and 5th St (next to railroad tracks) if you don't mind walking 4 blocks. It's a nice walk. Technically parking is free after 6.

    1 · November 20, 2013

  • Rebekah C.

    Hey guys, looking forward to seeing everyone tonight. Just a heads up, we have a tight schedule this time around (since this is workshop style). So if you could grab a drink and snacks when you get in and take your seats, we'll get started promptly at 6!

    Also, a pen and paper will come in handy this time around. :)

    1 · November 20, 2013

  • A former member
    A former member

    What is the best place to park when we get there?

    November 20, 2013

  • Roger W.

    Just jumping in here to say that I will be making it tonight. Gotta cheer up this message board a bit. t minus 2 hours till awesome commences AND I have a new client kickoff meeting scheduled for tomorrow specifically because I wanted it to happen after this meetup. Its more of a design focused project but due to the last CS meetup I know that CS and UX are two sides of the same glove. FTW!

    2 · November 20, 2013

    • Bryce P.

      I will also be there, so there will be at least 2 of us!

      1 · November 20, 2013

    • Roger W.

      Unite!

      November 20, 2013

  • Larissa S.

    Changed my RSVP - have to work on my deck tonight! Have a great time. :)

    1 · November 20, 2013

    • A former member
      A former member

      oh no ... see you next time!

      November 20, 2013

  • Marli

    Last minute work request! I would love a recap if anyone would be so kind.

    November 20, 2013

  • James

    I was really looking forward to seeing everyone tonight, but I had something else come up and won't be able to make it out.

    November 20, 2013

  • Rebekah C.

    Was going to post a friendly reminder asking people who can't make it tonight to update your RSVP (so people on the waiting list can get in). But whoa, you guys are on top of it already! So considerate. Just another reason I love this community. :)

    3 · November 20, 2013

  • A former member
    A former member

    Hi!

    I'm coming down with a cold, so it's not a good idea to endanger you good people. My plus 1, Greta Stewart, is still attending though. The Meetup wouldn't let me subtract me, but keep her, so please make a note that she's coming -- as Michelle Brown. She's a talented e-strategist from South Florida, new to Phoenix, like me. I hope to join your next Meetup, germ-free. ;)

    November 20, 2013

    • Rebekah C.

      Feel better soon, Michelle! Thanks for the update though, looking forward to meeting Greta tonight.

      1 · November 20, 2013

  • Ward A.

    Can't go tonight, just updated RSVP to open up a slot.

    1 · November 20, 2013

  • Peter

    Thanks to those who took the time to update their RSVPs -- I'm excited to be moved from the waitlist to the confirmed list and look forward to being there at 6 tonight!

    2 · November 20, 2013

  • A former member
    A former member

    Have a scheduling conflict, so changed my RSVP to free up the spot for someone on the waiting list. Have fun, sorry to miss it!

    2 · November 18, 2013

  • A former member
    A former member

    Do you mind if we do show up in case others don't show up? I know there is a tendency for people to just not show up to Meet ups. I'm happy to leave if there are not enough no shows.

    1 · November 17, 2013

    • Rebekah C.

      Hi Lisa! I know the last few meetups have been right at capacity and people have been pretty diligent about updating RSVPs if their plans change. I'll make sure to post a last minute reminder asking everyone to confirm their attendance the day of the event, so keep an eye on that RSVP list! :)

      ALSO, we're working on securing larger spaces for future meetups (so that more people can attend). So don't get too bummed if you can't make this one. Lots of good stuff coming up, and we're working to make sure that everyone who wants to come, can!

      2 · November 17, 2013

  • Adrian V.

    Sadly I will be missing out on this again. I've had another event come up. Hope to catch a future event. I've changed my RSVP so somebody else can get a spot, which apparently wouldn't have affected Nadeen's plans anyway...

    2 · November 17, 2013

  • Nadeen

    I'm on the waiting list but I do plan to show up and just wiggle my way in. :-)

    1 · November 15, 2013

    • Khayree B.

      You can't just out yourself like that.
      You have to be like, "Oh, how forgetful of me! You mean to say I'm on the 'wait list'? Whoopsie daisy. Guess I'll just have to leave with all the cake and refreshments I brought with me."

      4 · November 16, 2013

  • Roger W.

    Are we at capacity yet?

    November 14, 2013

    • Anna H.

      We are! 11 people on the wait list as of right now. But with past events there have been last-minute cancellations, so there's still a pretty good chance those who are waiting may be able to attend.

      1 · November 14, 2013

  • Peter

    If I make it onto "the list" from the waitlist, I will be a bit delayed - FYI.

    November 11, 2013

  • Nathan C.

    Looking forward to this! Thanks for organizing. :)

    2 · November 11, 2013

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I'm surpris ed by the level of growth I've seen since becoming an organizer, it's given me more confidence in my abilities.

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