The beginning of a new digital project or client relationship is an often overlooked but super important phase for getting a solid content foundation in place. After all, content works best when it’s driven by an overarching strategy, instead of a scattered array of tactics!
Rather than scrambling for answers when the wireframes are finished or that social campaign has already begun—put your best foot forward with a content intake profile.
In this hands-on workshop, we’ll practice:
• How to define your brand’s purpose, values, vision, goals, competition, target audiences, user needs, and more
• Using those insights to build a message architecture and verbal strategy to keep content consistent, on brand, and aligned with business goals
P.S. When we say hands-on, we mean HANDS-ON. Come ready to roll your sleeves up and get to work. It'll be fun, promise!