Whoa Nellie Webinar: The Case for Slow Content Strategy with Margot Bloomstein

Online experiences can be fast, efficient, easy, orderly—and sometimes, that’s all wrong!

Users click confirm too soon, miss important details, or don’t find content that aids conversion. In short, efficient isn’t always effective. Not all experiences need to be fast to be functional.

Join us for an exciting evening of wine and Skype where Margot Bloomstein, author of Content Strategy at Work, will examine examples of CS in action that demonstrate how to identify and control the pace of user experience, adding value for both our users and the businesses that engage them. 

Light snacks + two free drinks are included. 

Check out Margot's book, blog and business:
http://appropriateinc.com/book/


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  • Bart B.

    Here's a link to the 4/29 photos on Flickr:
    http://bit.ly/SfYtXo
    Bart

    1 · May 1, 2014

  • Nadeen

    Meetup was great! Just bought the book. Thank you!

    1 · April 30, 2014

  • Sarah K.

    Hi all! Margot's slides are now posted: bit.ly/slowcsPHX Search Twitter to catch attendees' favorite takeaways—we used #slowcs. Thanks again for a great time, we look forward to seeing you all at the next one.

    April 30, 2014

  • Kendall M.

    The meeting was so great, that I left my journal in the conference room. It has Mickey Mouse on the front (reminds me to always provide great user experience).

    If you found it or left it with the good folks at ethology, let me know @KendallMatthews

    April 29, 2014

    • Anna H.

      Hey, Kendall! I have your notebook. Follow me back on Twitter, and then we can workout how to get it back to you via DM.

      April 30, 2014

  • Joel S.

    Having talented people from the industry video conference in is a brilliant idea. I really enjoyed Margot's insights.

    1 · April 29, 2014

  • MaryB2

    Margot gave some great examples of slow content, its purpose, how to determine which client should utilize it and provided some specifics about how to execute it. Thank you Anna, Bekkah, Libbie and Sarah.

    1 · April 29, 2014

  • Anna H.

    Hey, everyone! If you're having trouble finding us, we're on the Hilton side, not the Humble Pie side of the building, and we're located all the way in the back. Parking in the back is your best option. See you all soon!

    April 29, 2014

  • A former member
    A former member

    looks like I am double booked! will have to skip this one :(

    April 29, 2014

    • Anna H.

      Bummer, Aditi. Stay tuned for the next Meetup—we'll be announcing it soon, and we hope to see you then.

      1 · April 29, 2014

    • A former member
      A former member

      I know! Yes, See you next time :D

      1 · April 29, 2014

  • Charlene M.

    (Enter swear word here)! Putting out fires today - all over the place. Was really looking forward to this... a first for me. Sorry for the late notice.

    April 29, 2014

  • Carla S.

    Sorry I can't make it! Today there is no Work, Life balance!

    April 29, 2014

  • David J K.

    This is such a kick-ass book. Completely disappointed I can't make it.

    April 29, 2014

  • A former member
    A former member

    New work assignment due tomorrow, so I'm changing RSVP. I hope someone can take my spot.

    April 29, 2014

  • Whitney

    Sadly I just changed mine to no as well, my cat is very sick and just can't make it work tonight. I hope it's great, I'm bummed I will miss this one!!

    April 29, 2014

  • Jackie D.

    Sorry, I just had to change my RSVP to a no. Blame it on a deadline.

    April 29, 2014

    • Anna H.

      No worries, Jackie. We know how deadlines go! Thanks for updating your RSVP, and we'll see you at the next Meetup.

      April 29, 2014

  • Sara A.

    Suffered a pneumonia relapse :( Have fun!

    April 29, 2014

    • MaryB2

      Sorry to hear you're not doing well, Sara. Get well soon and we'll catch up at the next event.

      April 29, 2014

    • Anna H.

      Oh, Sara, I'm so sorry! Take care and get better soon!

      April 29, 2014

  • Anna H.

    Hey, everyone! Tomorrow night's PHX Content Strategy Meetup night. Just a reminder: if you are currently on the RSVP list but won't be able to attend after all please update your invite as soon as you can so those on the waitlist can join us. And for those on the waitlist: hang in there—there might be a last-minute spot that opens up. Thanks!

    April 28, 2014

  • Kendall M.

    On Margot's website, she has a link to a FREE chapter of her book. I really enjoyed the section on that discussed "ESTABLISH A MESSAGE ARCHITECTURE THROUGH CARDSORTING"

    Did anyone else read her free chapter or book? If so, what was a takeaway that you found interesting?

    @KendallMatthews
    #DoMoreFaster

    1 · April 18, 2014

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