Not-So-Dirty Dancing: How SEO and CS Should Interact

With all of the using and abusing, it's not surprising that SEO has earned a bit of a naughty reputation. Some people in the content strategy community find any mention of SEO suspicious. But it doesn't have to be that way.

The relationship between search engine optimization and content goes way beyond mere keywords. Good SEO, just like good content strategy, begins with a deep understanding of business goals, your users, their behaviors and preferences for information discovery. 

We all want our content to be readable, understandable, actionable, and shareable; for all of this to happen, it needs to be findable, too. That's where SEO can come into play. In this month's meetup we'll discuss:

  • Where content strategy and search optimization intersect
  • Why it's important for content strategists to know basic SEO principles
  • What the principles of good SEO are, and where to find credible information if you'd like to learn more
  • How content strategists and search professionals can collaborate for even better business results

Also, one of our smarty group members, Justin Hoffman, was lucky enough to attend MozCon (the SEO conference by the good guys at SEOmoz) a couple months ago. He'll be on-hand to share his insights and answer search-related questions, too. Hooray!

Join or login to comment.

  • A former member
    A former member

    Hey guys! I'm bummed I couldn't make the last meeting. I wondered if there were any presentation documents from the meeting? I'd love to get them!

    October 5, 2012

    • Rebekah C.

      Hey, Kyle! A lot of the principles we discussed are covered in this presentation, too. It's from REI's experience architect, Jonathon Colman: http://www.slideshare...­. AND Justin, I'm super excited to review your MozCon notes. No lie. :)

      October 6, 2012

    • A former member
      A former member

      Oh nice Rebekah. These look great. Thank you! @Justin, I'd love to check out those notes and links! Shoot them over whenever you get a chance? [masked]

      October 7, 2012

  • A former member
    A former member

    not going to make it :-(

    September 27, 2012

    • Rebekah C.

      No worries, Kyle! Thanks for the heads up. Hope to see you next time around!

      September 29, 2012

  • A former member
    A former member

    Hey guys,

    Sorry, but I'll be late to tonight's meetup (have to work late). I'm hopeful I can get there later though. Sounds like an awesome topic!

    September 27, 2012

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We just grab a coffee and speak French. Some people have been coming every week for months... it creates a kind of warmth to the group.

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