With all of the using and abusing, it's not surprising that SEO has earned a bit of a naughty reputation. Some people in the content strategy community find any mention of SEO suspicious. But it doesn't have to be that way.
The relationship between search engine optimization and content goes way beyond mere keywords. Good SEO, just like good content strategy, begins with a deep understanding of business goals, your users, their behaviors and preferences for information discovery.
We all want our content to be readable, understandable, actionable, and shareable; for all of this to happen, it needs to be findable, too. That's where SEO can come into play. In this month's meetup we'll discuss:
- Where content strategy and search optimization intersect
- Why it's important for content strategists to know basic SEO principles
- What the principles of good SEO are, and where to find credible information if you'd like to learn more
- How content strategists and search professionals can collaborate for even better business results
Also, one of our smarty group members, Justin Hoffman, was lucky enough to attend MozCon (the SEO conference by the good guys at SEOmoz) a couple months ago. He'll be on-hand to share his insights and answer search-related questions, too. Hooray!