Shannon S.

Location:

Phoenix, AZ

Member since:

February 12, 2012

Why are you interested in content strategy?

In the digital space, there's so much information to wade through and people get confused. I like to sort through that confusion, make sense of it and help people get to where they need to be. Oh, and did I mention I love words? I love studying all types of businesses, and then coming up with the best plan to deliver what those consumers are looking for. There are so many levels to content strategy that it can be overwhelming. But that's exactly what I love about it. It's emerging, we can define what it is and where it goes. We are all pioneers in the digital wild and it's exciting to have the freedom to blaze a new trail. What I enjoy most about content strategy is taking a client who doesn't know much about the online world and guiding them through the experience of redesigning/reinventing themselves as a business. Consumers are smarter and marketers need to be able to get inside their heads and engage them. And content strategy, in the end, is all about engagement.

Introduction

Hi, I'm Shannon and I'm a content strategist in Phoenix. My background in editing has helped me in my current role but I'm thirsty for more knowledge! I want to connect with a group of like-minded professionals to learn and share best practices.


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