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October Meetup: Content Marketing 101

From: Sara W.
Sent on: Wednesday, September 22, 2010 8:49 PM
Announcing a new Meetup for PHX Content Strategy!

What: Content Marketing 101

When: Wednesday, October 6,[masked]:00 PM

Where: (A location has not been chosen yet.)

Fall semester's already in full swing, so let's get back to class for an informational (but informal) evening of content fun.

On October 6, join us for an evening with Elise Redlin-Cook and Abby Gilmore for a look at how their company ? local firm Vertical Measures ? creates and distributes relevant, useful, valuable content to target audiences.

We'll cover topics like...

  • What is content marketing?
  • How does it relate to content strategy?
  • How do I determine editorial strategy: where, when and what to publish?
  • How does social media play a role?

We'll also have time for casual conversation and questions ? so bring your biggest content challenges, best examples of strategy in practice or anything else you'd like to cover.

**Location information coming soon **

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