Must Pre-register at: http://www.pmiwdc.org/reston-luncheon
Past Reston Luncheon Pictures, Presentations and PDU forms:
Crisis Communications is War: Lessons from the U.S. Army
Chief of Media Operations
Event Date: Wednesday, February 20, 2013 -
11:30 - 13:00
*Lunch will be served
Crisis Communications battles happen not only internal to your organization, but also in the media, and the glare of the spotlight can turn even a mild matter into a full-blown crisis. This month’s program will share lessons from the "battlefield" in order to help industry leaders navigate the often frantic and hostile media coverage associated with these "wars."
As Chief of Media Operations, Retired Colonel Rudy Burwell handled crisis communications for the U.S. Army ranging from the alleged shooting of Iraqi civilians by private security forces to the aftermath of the Fort Hood killings. Now, he is using his communications management skills to help government agencies and corporations deal with some of their most vital and sensitive communications issues.
Colonel Burwell will discuss:
- How Senior military officials handle major communications challenges and the parallels for lawyers;
- How the Army's practices and procedures can position your firm for successful communications campaigns; and
- How to build beneficial media relationships when dealing with stressful events, tight deadlines, and highly sensitive information.
PDUs Available: 1 PDU for Certified PMs About the Speaker Rudy Burwell
Burwell Group Chief of Media Operations
Colonel Burwell offers a comprehensive range of crisis-related services, including executive-level crisis communications and litigation public relations counsel, pre-crisis communications audits, and post-crisis analysis modeled on the U.S. Army’s renowned “after-action” review process. He started as a media relations officer in the Army and became Chief of Media Operations for the U.S.-backed coalition during Operation Iraqi Freedom, which included the intensely observed military “surge” of 2007-08. The Burwell Group is also a distributor of industry-leading electronics and stored energy solutions for defense and aerospace applications.