Read Their Minds: Know What Your Users are Thinking

** The event will be delivered in Hebrew **

About the presentation

The most important issue about your product is your users.

No users = No product, it’s that simple.

No matter how cool your product is, how effective and powerful it is, if no one uses it, it’s as if it doesn't exist.

In this session you’ll learn how to understand your users, see how they grasp your product, what they understand (and what they don’t). You'll discover how utilizing usability studies, user feedback, analytic and additional tools and techniques allowing us to track users’ behavior, listen to what they’re thinking, and use this new knowledge in order to improve our products.

Shira will share some real life examples from her personal experience as the product lead of on{X} ( during the last year.

About Shira Weinberg



A program Manager in the Israeli Bing Mobile team, leading products in the web and mobile world. Prior to her work in the program management area, Shira packs a decade of experience as a software engineer.

Shira holds a real passion to technology, UX, web, mobile, social and people.
In her current position, she is the Program Manager of on{X}, a web and mobile product that allows users to automate their life by pushing JavaScript code to their Android phones and remotely program it. Before the on{X} project Shira led the work on “We’re In” a Windows Phone application that allows real time location sharing.

Shira holds an MBA (majored in marketing) from IDC Herzeliya


18:30 - 19:00 Gathering and Networking
19:00 - 19:15 Opening, Osnat Niv-Assa, CEO, PMsphere
19:15 - 20:00 Shira Weinberg, Program Manager in the Israeli Bing Mobile team, Microsoft
20:00 - 20:30 Q&A

** The event will be delivered in Hebrew


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  • Shira W.

    Thank you all for the feedback, I really enjoyed the meetup!
    Thanks Osnat and Ruti for orgnizing!

    The slide are available on Slideshare:­

    1 · March 13, 2013

    • Lior

      Thanks Shira! it was very interesting. I think it would be great having the meetup Q&A posted as well.

      March 13, 2013

  • Osnat N.

    Thank you Shira for the great event, and thank you all for the warm feedback.
    Looking forward to seeing you again in our next Meetup event.

    March 13, 2013

  • Opher D.

    great talk. Thanks

    March 13, 2013

  • Doron T.

    Insightful and concise + good audience comments.

    Good recipe for a meetup,

    on{x} rules : )

    Thank you!

    March 13, 2013

  • rinat

    Very interesting lecture and discussion. Really nice and organized event. thank you Osnat, Shira and Ruti.
    Looking forward to the next meetup.

    March 13, 2013

  • Ziv R.

    Cool app, very nice presentation, tips from Shira and the rest of the guys and networking!.

    March 13, 2013

  • Ran

    It was an interesting lecture and discussion.
    Shira, Osnat - 10X!

    March 13, 2013

  • Nir S.

    Will the presentation be published?

    March 13, 2013

  • Dan M.

    Well organized event and a good study case that we could all learn from - thank you Shira, Osnat and Ruti !

    1 · March 12, 2013

  • Tom G.

    Thank you Shira for an excellent talk. on{x} is a great idea and your presentation of the product launch was fascinating.
    Osnat and Ruti - thanks for yet another great PMM meetup.

    1 · March 12, 2013

  • efrat d.

    Shira, you are so professional. The presentation was clear and focused, you control all the details in this study case.
    Thanks for sharing us all the information.

    March 12, 2013

  • Lior

    It was my first meetup and i'm looking forward to the next one. Thank you Osnat and Shira for sharing

    March 12, 2013

  • Ruti Melamed S.

    The story of on{x} was fascinating, and the real-life examples of usability testing and the role it played in improving the product contributed a lot.
    Thanks Shira for a great meetup!

    March 12, 2013

  • Gadi L.

    Free parking at the end, on Sadnaot. From 19:00 free on blue and white

    March 12, 2013

  • Chanan L.

    I'm afraid I won't make it so I let someone else to register. Enjoy.

    March 12, 2013

  • David N.

    Does Someone come from TLV / Ramat Gan and can offer a ride?

    March 12, 2013

    • Ziv R.

      From TLV. Ben Yehuda St. Depart around 6pm

      1 · March 12, 2013

    • Ziv R.

      David, I've sent you email to your gmail acc.

      March 12, 2013

  • Shmuel C.

    Hi. Is there parking available ?

    March 12, 2013

  • Andrew Z.

    Is this full or should I come anyway?

    March 12, 2013

  • Nitzan P.

    the babysitter ditched me...

    March 11, 2013

  • Adam G.

    How much does it cost?

    March 11, 2013

  • Ira C.

    Unfortunately won't be able to make it.


    March 9, 2013

  • elinor b.

    Looking forward !!

    We are currently looking for 5 Product Marketing from Security and many more products' positions.
    please contact :

    March 7, 2013

  • oded z.

    A mature well-funded start up in the payment industry is looking or a head of product/senior product manager, please contact me directly if interested

    2 · March 7, 2013

  • Lior

    Are there any places left? I would like to join in

    March 4, 2013

    • amiran

      You better try

      March 4, 2013

  • Adam G.

    Please let me know if I can come.

    March 3, 2013

  • Yael R.

    February 17, 2013

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