18:30 - 19:00 Gathering and Networking
19:00 - 19:10 Opening, Osnat Niv-Assa, CEO, PMsphere
19:10 - 21:00 Zvika Weinshtock, Founder at C-urVision
** The event will be delivered in Hebrew
Note: this time the event is taking place at Habanana, Raanana
About the presentation
In the world of products, the service is considered to be one of the gloomy part in the company, it is regarded to be a MUST DO activity mainly due to the fact that it is a cost center not a profit one. However in a world of heavy competition in which products profitability erode constantly, the need for a new innovation type intensify beyond product and technology innovation.
In the lecture we will:
• Explore companies that present innovation based on services that changed their business model dramatically, and positioned the company as a leader in their sector.
• Explain why product managers need to take a main role in the definition of services as part of the total offering.
• Highlight the common and different aspects of service definition in compare to product definition, and present new tools that product managers should consider to add to their tool kit.
About Zvika Weinshtock
Zvika Weinshtock is the founder of C-urVision, a service innovation agency with the notion that product and technology innovation is not enough for both vendors and service companies and innovation by service is the next big opportunity for companies.
Zvika was a co-founder of RADNET (acquired by NSN) and held several managerial positions over his 20 years (as AVP R&D, VP Products and VP Product strategy) at Siemens, ECI and Huawei. Zvika led many innovation cycles that resulted with new products family in the telecommunication market.
Zvika holds EMBA from Kellogg – Recanati