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Product Leadership for Non-Leading Products - how to make your product important


18:30 - 19:00 Gathering and Networking
19:00 - 19:15 Opening, Osnat Niv-Assa, CEO, PMsphere
19:15 - 20:00 Arthur Zavalkovsky, Director of Product Management, Radware
20:00 - 20:30 Q&A

** The event will be delivered in Hebrew

About the presentation

Along with a flagship product, each company has one or more products, which are there either to promote and support the main one (e.g. management systems) or benefit in some way the company's portfolio and or business objectives (e.g. support a non-mainstream use case).

Product management of such products is not a trivial task. On one hand, it might be a tedious routine job of collecting and prioritizing a long list of small features, building a thin roadmap with one major characteristic – almost no dev resources required.
On other hand, this may be a great opportunity for a PM to demonstrate his/her leadership and creativity and have his/her name associated with a turnaround.

In this Meetup Arthur Zavalkovsky will present real-life use cases and share his insights and lessons learned.

About Arthur Zavalkovsky

Arthur Zavalkovsky is Director of Product Management at Radware.
Prior to Radware, Arthur held a number of product and development management positions at corporate (Elbit, Microsoft, Cisco) and startups.
Arthur holds Master degree from Computer Science department at Technion and MBA from Kellog-Recanati.

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  • Ruti Melamed S.

    One of the best meetups!
    Arthur was fabulous: interesting, amusing, and shared lots of valuable insights from his rich experience. A great opportunity to catch valuable tips on Product Management in general, with emphasis on soft skills. Thanks!!

    December 17, 2012

  • Haddas H.


    For a test-event of a new social iPhone app, I'm looking for single people-males and females, at the ages of 15-30 (will be separated to 2 age groups), with iPhone 4 and above.

    The test will take place at a public location (pub,bar,coffee shop- few hours test-event)
    In gratitude, each participant will get a free drink.

    For more info. please email to: [masked] (please mention your age, iPhone version, and city of residence)

    Thanks in advance,
    Haddas H.

    November 27, 2012

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