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How To SuperCharge PR Campaigns Through Influencers

Influencer marketing is quickly becoming one of the most important online marketing channels. With rising rates of ad blocking, rising rates of social media app use, and declining rates of TV viewership, brands, and marketers of all industries are realizing just how critical digital influencers are to an effective, comprehensive, and multi-platform marketing strategy. Budgets are growing fast, and marketers are seeing strong returns. So we are going to talk about: 

• Finding Influencers

• Building relationships with Influencers 

• Choosing the right influencer

• Why brands and corporations are increasing their marketing/pr budgets in influencer marketing and why you should too

• How Influential bloggers build influence and work with brands

Agenda:

• 6:30pm - registration 

• 7:00pm - Panel begins 

• 8:15pm - Networking, food, and drinks

Speakers: 

Daniel Saynt - CEO & Founder, The Socialyte

Considered a thought leader on millennial marketing, Daniel Saynt has conceptualized award-winning campaigns for brands such as Moët, Burberry, Louis Vuitton and Conde Nast. Revered as an influencer pioneer, Saynt was the first fashion blogger to become CMO of a major label leading designer Rebecca Minkoff's monumental growth. Soon after Saynt launched Socialyte, an influencer agency which provides influencer marketing services to clients such as Vogue, Vanity Fair, Marc Jacobs and Francis Ford Coppola Vineyards. His expertise has helped hundreds of luxury lifestyle brands amass millions of fans through editorialized social storytelling. Saynt is the founder of FashionIndie.com and owner of millennial juggernaut NYLON Media. Full bio and client list at DanielSaynt.com

Courtney Spritzer - COO & Co-Founder, The SocialFly

As COO and Co-Founder of Socialfly, Courtney oversees all operations, strategy, and finance. Socialfly is a leading social media marketing and influencer agency specializing in Fashion, Beauty, and Hospitality.

Since 2011, Courtney has developed strategic social media plans for her clients and successfully implemented campaigns for 100+ clients, including John Varvatos, NEST Fragrances, The Palm Restaurants, Michael C Fina, Full Beauty Brands, and Caviar Russe. In addition to her work at Socialfly, Courtney is the Co-Founder of Startups in Stilettos, a networking group for female entrepreneurs in New York City.

Prior to starting Socialfly, Courtney was a Financial Analyst at American Express and a Bond Underwriter at Hanover Insurance Group.

Courtney holds a Bachelor of Arts degree in Economics and a minor in Business Studies from New York University.

Courtney is also the co-author of “Like. Love. Follow. The Entreprenista’s Guide to Using Social Media to Grow Your Business.” Courtney is a native New Yorker and lover of fashion. You can find her on instagram @courtspritzer where she shares her passion for fashion, food, and travel!

Rae Holliday - Co-Creator, StuffFlyPeopleLike.com, CEO, The Holliday Agency


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