Persuasion for Founders and Engineers
‘Gain from Understanding the Brain’
Nothing is more fundamental to the success of a startup than clear, crisp and compelling communication. Influencing important others is a trying task for every business, but especially challenging for those with STEM backgrounds since they’ve likely never had organized exposure to proven persuading practices. Such absence is all the more detrimental if the other side is versed in what works in negotiating.

But, this is also the best of times to become acquainted with those techniques as recent advances in cognitive science and behavioral economics are turning persuasion and sales into much more of a science than the art they’ve been for centuries. Indeed, it would not be exaggerating to claim that sales is experiencing an excitement much like chemistry did when Mendeleev introduced the periodic table or physics when Einstein published relativity. Those attending the class will appreciate why that is the case.

Several of the recent discoveries in neural science provide actionable insights directly applicable in scenarios founders typically encounter. The session will discuss and demonstrate practical solutions to such challenges as:
• Pitching investors
• Attracting team members
• Maximize professional events and networking meet-ups
• Explaining in a compelling way to idea commercializing a startup
• Designing a web sites’ home page so it encourages engagement

Instructor – Nathan Schor began his IT career as a database programmer but evolved into sales and marketing where he accumulated over three decades of experience deploying CRM solutions in a wide variety of businesses. About ten years ago he began to notice more and more discoveries in neural science that had a direct bearing on influencing people. So he tracked and chronicled those findings for improving his own techniques and found several of them applicable and effective. The class is a summary of his efforts.
For more information contact Nathan Schor 305.632.1368

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