Karen McGrane's "Responsive Design Won't Fix Your Content Problem" post sheds light on one of the least discussed but most vital aspects of content strategy - content governance. If no one takes responsibility for the content and the workflow, guess how well your beautifully crafted content strategy will work out.
In this Q&A session with UX and content strategy legend Karen McGrane we'll explore the issues surrounding content governance, why it's important, and how you can help model it for clients.
This event is sponsored by our good friends at EPAM Empathy Lab.
If the internet is more awesome than it was in 1995, Karen would like to claim a very tiny piece of the credit. For nearly 20 years Karen has helped businesses create better digital products through the power of user experience design and content strategy. She is Managing Partner at Bond Art + Science, a UX consultancy she founded in 2006, and formerly VP and National Lead for User Experience at Razorfish. She's led projects for dozens of publishing clients, including The New York Times, Condé Nast, The Atlantic, and Hearst. Karen teaches Design Management in the MFA in Interaction Design program at the School of Visual Arts in Manhattan, which educates students on how to run successful projects, teams, and businesses. Her book, Content Strategy for Mobile, was published in 2012 by A Book Apart.