April 9, 2012
Coming from a journalism background, I've been developing content for years. Now that I'm working in social media, I'm learning even more about the intricacies of how to best present content, regarding appropriate medium and timing.
A few content strategists I've admire include the work of Greater Philadelphia Tourism Marketing Corporation, Do Something, National Geographic, Nike and Red Bull.
I've really enjoyed Red Bull's use of athlete profiles to further their brand. Their videos include impressive videography and soundtracks, as well as compelling interview clips, that complement their larger brand messaging.
Hi! I'm Michelle Bizon. I work doing social media management for small businesses.