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Karen D.


Philadelphia, PA

Member since:

June 4, 2012

When did you learn that you were a content strategist?

In 2001, during the launch of a continuing medical education site.

What content strategists do you admire most?

Erin Kissane, Joe Pulizzi, and Kristina Halvorson.

Tell us a content strategy that inspired you—

Gerhard Arnhofer of Merck, and how he and his team developed a content strategy -- for a physician portal with content from 250 content streams and 20 CMSs -- that ended up saving the company $4 million.

I'd love to develop a content strategy for: a) Phillies, b) Free Library, c) Tastykake, d) other

No answer yet


Hi, everyone. For the past 10 years, I've been driving the content strategy for corporate websites and intranets for companies of all sizes, from Fortune 500 companies to small entrepreneurial firms.

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