June 4, 2012
In 2001, during the launch of a continuing medical education site.
Erin Kissane, Joe Pulizzi, and Kristina Halvorson.
Gerhard Arnhofer of Merck, and how he and his team developed a content strategy -- for a physician portal with content from 250 content streams and 20 CMSs -- that ended up saving the company $4 million.
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Hi, everyone. For the past 10 years, I've been driving the content strategy for corporate websites and intranets for companies of all sizes, from Fortune 500 companies to small entrepreneurial firms.