September 20, 2012
I learned I was a content strategist before I knew what content was. It was in elementary school. A substitute teach had sent me to the principal's office. I could do time or write a 100-word essay. The rest is history...
I enjoy reading Erin Kissane's Incisive.nu. Her message, " I believe that clear, honest, thoughtful communication—online and otherwise—can make our lives better (and good businesses more profitable)" is similar to mine, and what would really excite me would be to learn of someone else to learn from who embodies that philosophy with art/graphic design/video content as I do.
When I get asked a question like this, I suddenly develop total amnesia as if I had never drooled over advertising, identity and marketing campaigns in Communication Arts or went on at length to a client about why a particular strategy that worked for another company, might work for you. Then, when I've regained my senses, I realize it comes down to this. A good content/brand/social media strategy is one that 1) understands me and what I need; one that teaches me something or entertains me. If it has a great design and UI, I will generally be motivated to subscribe to it or download it. I would say that one of the most inspiring content strategies is the American Express Open Forum for small businesses because it gives me the same tools and info that corporations spend great deals of money to get. It motivates me to compete and to learn. Flash sale sites with interesting theme nights (e.g., Hotel Tonight, Rue la la and Fab.com) are also fascinating to me.
b) Free Library (they have unlimited content to package into thematic presentations to surface to many different audience segments).
I’m a creative, digital media professional with my own brand strategy/social media consulting business, Articulate Media Works, LLC. I'm a digital media junkie, artist, communicator, a wife, a mother to two millennials, and I'm seeking enlightenment.
I'll be back!