July 12, 2012
I think all editors have a role in content strategy. It may vary slightly by the role.
Can't say I've made it a habit to study the work of strategists. If I've been to a website more than once, chances are it's a) doing a lot right and b) talking to me (or a persona like me.)
The use of social media to mobilize masses of people for good, and, unfortunately, also for some bad outcomes, is really impressive. Stunning even.
Nature Conservancy, Philly Zoo, Humane Society, National Park Service, Marine Mammal Stranding Center, a conservation land trust, an urban farm or forestry initiative, a village-style community planning initiative, an anti-sprawl initiative ... something along those lines.
Hi! I'm a UX-focused content developer at Project Management Institute (PMI), a global professional association based in the Philly burbs. Am looking forward to meeting you and "talking shop."