November 8, 2012
Around 1996, when my background in editorial, design and online/offline publishing led me to wonder if there was a job description/title that fit my work!
Joe Pulizzi and Ann Handley for making "content marketing" visible as an industry and role. And plenty of friends and fellow practitioners that I look to for regular inspiration.
HubSpot has built their fun brand around content, especially video, ebooks, live events and tools like Website Grader.
B) I love the Phillies and Tastykakes, but in 2013, a library is a big challenge, but one with a gold mine of potential content and the most rewarding upside for our area.
Veteran content marketer now leading biz dev efforts at AWeber, Philly's homegrown email service provider