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Hunter B.


Hometown: Philadelphia

Member since:

November 8, 2012


When did you learn that you were a content strategist?

Around 1996, when my background in editorial, design and online/offline publishing led me to wonder if there was a job description/title that fit my work!

What content strategists do you admire most?

Joe Pulizzi and Ann Handley for making "content marketing" visible as an industry and role. And plenty of friends and fellow practitioners that I look to for regular inspiration.

Tell us a content strategy that inspired you—

HubSpot has built their fun brand around content, especially video, ebooks, live events and tools like Website Grader.

I'd love to develop a content strategy for: a) Phillies, b) Free Library, c) Tastykake, d) other

B) I love the Phillies and Tastykakes, but in 2013, a library is a big challenge, but one with a gold mine of potential content and the most rewarding upside for our area.


Veteran content marketer now leading biz dev efforts at AWeber, Philly's homegrown email service provider

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