"Deliberate Design" - Presentation by Bob Bischoff
- February 19 · 6:30 PM
What: Deliberate Design - presentation by Bob Bischoff
Where: CO+HOOTS
When: February 19, 6.30 PM - 9.00 PM
Cost: free for the group members
Learn how great design has the power to increase the value perception of your company and evoke positive emotions in buyers to increase conversion rates and sales of your product or service. You will also learn why the opposite is also true; bad or ineffective design can send customers stampeding to your competition. This seminar will help you increase your "design literacy" by demonstrating how graphic designers use specific visual tools to control what people see and feel when viewing websites, ads, brochures and other visual communication.
- Learn the differences between effective and ineffective design communication and how that can impact your company’s bottom line.
- Learn why design and layout go hand-in-hand to create powerful communications with strong impact and emotional connection to your company.
- Learn why designers need to think strategically and operate at a strategic level for maximum success.
- Learn how to create specific design objectives and a communication hierarchy
- Learn the power of a strong "visual roadmap."
Successful brands, such as Apple, Pinerest, and Nike put a lot of emphasis on integrating design into their business strategy. You will come away with a keen awareness of how deliberate design can greatly increase the effectiveness of your brand communication.
About Bob Bischoff
Bob is currently Principal of Bischoff Brand Design. Bob has over 20 years of award winning design work to his credit. His visionary designs have been used by technology firms such as Ingenium Aerospace and Ingenium Testing, as well as by some the biggest names among retailers such as Quaker, Keebler, Supervalu, Winn Dixie and IGA.
Bob has earned numerous awards for his designs including 2 gold metals for website design at the MarCom Awards and a CLIO Award finalist for international Packaging.
Bob’s talent for innovative brand design combined with his talents in organizational leadership landed him top positions in the graphic design field such as launching and leading, Federated Group’s highly acclaimed private label design subsidiary Federated Design/Sailpointe Creative. Bob holds an MFA from The Yale School of Art in Graphic Design.
Agenda
6.30 pm - 7 pm - Introductions
7 pm - 8.30 pm - Presentation
8.30 pm - 9 pm - Networking
About Co-Hoots
CO+HOOTS is the only shared downtown Phoenix office location that promotes collaboration and provides a professional, inspirational and self-sustaining space to grow and nurture entrepreneurialism.
As a community of local-minded and business-focused people, we are able to collaborate on projects, share resources and generate more success to support our livelihoods.
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Yana Morford
Great presentation! Always interesting how the human brain works. Now I know why I keep buying the same stuff :)
February 21
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Jonathan
Yeah, that was an informative presentation as well as fun brain storming session to finish. It was good to learn about theory behind this madness as it gives the craft a more ground appearance. Plus, it built up a little more confidence in my own design skills.
February 20
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Mark Von Der Linn
Bob clearly knows his stuff. As the interim designer on our startup team, I got a lot out of this I can use.
February 20
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Tim Mackenzie
I left with some solid design takeaways, which should help in my own design efforts as well as being able to communicate with a designer. Thanks!
1 · February 20
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Aaron Gagnon
Bob was stellar, I picked up a lot of great points. Thanks also to the courageous folks who volunteered to have Bob review their websites. That was fantastic.
1 · February 19
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Kaz
Sadly, I too, have prior commitments tonight that I cannot break. I also hope that this might be available again sometime in the future, or some access to the information? Would have liked to attend, as an artist, I very well understand the impact of design and branding for a product/company!
February 19
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James Haupert
I'd love to attend, but have prior commitments. Hopefully, you might repeat this workshop.
February 16
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Tanya Gagnon
I wish I could make this presentation, however I have another commitment that night. I am sure it will be great!
1 · February 11
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S Kumar
Looking forward to learning and also Very glad to know of Co+hoots..I was looking for shared office co-working space.
February 3
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30 attended
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Richard
Entrepreneur, Mentor, Creator of Lean Startup Lab
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Matt Krause
Checked-in -
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Alan Hochman
Startup Advisor, Business Expert
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