What: Deliberate Design - presentation by Bob Bischoff
When: February 19, 6.30 PM - 9.00 PM
Cost: free for the group members
Learn how great design has the power to increase the value perception of your company and evoke positive emotions in buyers to increase conversion rates and sales of your product or service. You will also learn why the opposite is also true; bad or ineffective design can send customers stampeding to your competition. This seminar will help you increase your "design literacy" by demonstrating how graphic designers use specific visual tools to control what people see and feel when viewing websites, ads, brochures and other visual communication.
- Learn the differences between effective and ineffective design communication and how that can impact your company’s bottom line.
- Learn why design and layout go hand-in-hand to create powerful communications with strong impact and emotional connection to your company.
- Learn why designers need to think strategically and operate at a strategic level for maximum success.
- Learn how to create specific design objectives and a communication hierarchy
- Learn the power of a strong "visual roadmap."
Successful brands, such as Apple, Pinerest, and Nike put a lot of emphasis on integrating design into their business strategy. You will come away with a keen awareness of how deliberate design can greatly increase the effectiveness of your brand communication.
About Bob Bischoff
Bob is currently Principal of Bischoff Brand Design. Bob has over 20 years of award winning design work to his credit. His visionary designs have been used by technology firms such as Ingenium Aerospace and Ingenium Testing, as well as by some the biggest names among retailers such as Quaker, Keebler, Supervalu, Winn Dixie and IGA.
Bob has earned numerous awards for his designs including 2 gold metals for website design at the MarCom Awards and a CLIO Award finalist for international Packaging.
Bob’s talent for innovative brand design combined with his talents in organizational leadership landed him top positions in the graphic design field such as launching and leading, Federated Group’s highly acclaimed private label design subsidiary Federated Design/Sailpointe Creative. Bob holds an MFA from The Yale School of Art in Graphic Design.
6.30 pm - 7 pm - Introductions
7 pm - 8.30 pm - Presentation
8.30 pm - 9 pm - Networking
CO+HOOTS is the only shared downtown Phoenix office location that promotes collaboration and provides a professional, inspirational and self-sustaining space to grow and nurture entrepreneurialism.
As a community of local-minded and business-focused people, we are able to collaborate on projects, share resources and generate more success to support our livelihoods.