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An On Your Own Assignment: for NYC Charity, Take, Tag & Post Photos on Instagram

Help NYC Junior Achievement win the biggest share of $50,000.

Delta Air Lines, Inc. and American Express Travel Related Services Company want to know which city, New York City or Seattle, is the favorite GoTo City.

PHOTO CATEGORIES: Sights, Activities and/or Eats

THREE WAYS TO PARTICIPATE: (1) Submit a content/contest appropriate City photo hashtagged with #GoToNYC via Instagram.  (2) Play the Photo Game at The sponsors will assign the submitted photos into one of the following three categories: Sights, Activities  and/or Eats. Then two Photos, one from each city, will be displayed side-by-side minus the city-specific hashtags at An individual participating in the game must “vote” for which of the two photos they like the best. (3) [According to Matt] Hashtag #GoToNYC YOUR content appropriate photos in our Photos Section. In the comments section of any of YOUR content appropriate previously posted photos, add the hashtag #GoToNYC.

You may submit as many unique photos as you wish and you can play the game as often as you wish; however, duplicate Photos submitted by participants will not be eligible to earn points and will not be included in the game.

PROGRAM DATES: The Program will take place from 12:01 A.M. Eastern Time on 05/02/2014 through 11:59 P.M. ET on 06/13/2014.

WHO MAY PARTICIPATE: You must be at least 18 years of age and a legal resident of the fifty (50) United States or the District of Columbia. Program is void where prohibited by law and subject to all applicable federal, state and local laws.


Hello All!

My name is Matt and I work for a nonprofit in the city called Junior Achievement. Lately, Delta and Amex have offered us and our Seattle office the chance to split a $50,000 pot. However, it's split based on the amount of instagram photos that we take and the votes that they get on their site. But the photos have to be of local NYC EATS, SIGHTS, and ACTIVITIES.

All you have to do to help out an NYC charity in tag your instagrams with #GoToNYC or even better go into your already posted photos and just put "#GoToNYC in the comments. Seattle has some pretty great photographers on their side, so I hope those of you who have Instagram are willing to help us out here in NYC.

My friends and I have also found that getting photos onto the site is a great way to get followers, and basically get people to view your instagram page.

At any rate, thanks for taking the time to read this. If you want to help out a charity by doing something fun and free, then just tag those photos with #GoToNYC.




VOTE ON THE #GOTO SITE Choose between two photos featuring sights, bites or activities in New York or Seattle. The final voting percentages will help divide a $50K donation between the NYC and SEA Junior Achievement affiliates.

FAQ #GOTO NEW YORK CITY VS. SEATTLE TERMS OF PARTICIPATION #GoTo New York City vs. Seattle (“Program”) is presented by Delta Air Lines, Inc. (“Delta”) and American Express Travel Related Services Company, Inc. (“American Express” together with Delta, “Sponsors”).

PROGRAM DESCRIPTION: The Sponsors want to know which city, New York City or Seattle (each, a “City”), is your #GoTo City. In order to find out, they’re dividing a $50,000 donation between these Cities’ chapters of the charitable organization, Junior Achievement (“Donation”). Each City will receive one (1) point for each photo submitted by participants in this Program using the City-specific hashtag and one (1) point for each vote a City photo (with the City-specific hashtag) receives by individuals playing the game (both as described more completely below). The Donation will be divided based on what percentage of the total number of points earned by both Cities each City’s points represent. By way of example, if Seattle receives 10,000 points and New York City receives 15,000 points, Seattle would receive $20,000 and New York City would receive $30,000. By participating, you agree to abide by these Terms of Participation and decisions of Sponsors and their respective designees, which shall be final and binding in all respects relating to this Program, including, without limitation, the final tabulation of votes received by each City and the percentage of the Donation received by each City chapter.

PROGRAM DATES: The Program will take place from 12:01 AM Eastern Time (“ET”) on 05/02/2014 through 11:59 PM ET on 06/13/2014 (“Program Period”).

WHO MAY PARTICIPATE: You must be at least 18 years of age and a legal resident of the fifty (50) United States or the District of Columbia. Program is void where prohibited by law and subject to all applicable federal, state and local laws.

 Photo submissions, game play or points generated by script, macro or other automated means or by any means that subvert the process of participation will be void.

PHOTO Content Restrictions: Photos you submit may not contain, and you hereby represent and warrant that they do not contain, any content that: infringes upon the copyrights, trademarks, rights of privacy, publicity or other intellectual property or other rights of any person or entity; is sexually explicit or suggestive; obscene or offensive; unnecessarily violent or derogatory of any ethnic, racial, gender, religious, professional or age group endorses any form of hate or hate group; profane; promotes alcohol, illegal drugs, tobacco, firearms or weapons (or the use of any of the forgoing); promotes any activities that may be unsafe or dangerous; promotes any particular political agenda or message; defames, misrepresents or contains disparaging remarks about Sponsors, their products or services or other people or companies, including Sponsors’ competitors; contains copyrighted materials owned by others (including music, lyrics, dialogue), without permission to the extent permission is necessary; contains any personal identification, such as license plate numbers, personal names, email addresses or street addresses; contains the names or voices of any person, or otherwise identifies any person, including, without limitation, celebrities and/or other public or private figures, living or dead, without permission; communicates messages or images inconsistent with the positive images and/or good will with which Sponsors wish to associate; and/or violates any law, rule or regulation. Photos that contain any of the above prohibited content, are of poor quality or do not reflect the #GoTo theme, all as determined by Sponsors in their sole discretion, will not earn points or be included as part of the game.

GRANT OF RIGHTS TO YOUR SUBMITTED and/or PHOTOS SECTION TAGGED PHOTOS: By submitting a Photo, you agree and hereby grant to Sponsors and their respective designees, successors, licensees and assigns an unlimited, perpetual, irrevocable, assignable, royalty-free, fully paid-up, non-exclusive license to reproduce, distribute, create derivative works of, edit, alter, broadcast, stream, post, combine with other materials, exploit and otherwise use the Photo, and all elements embodied therein, including, without limitation, names and likenesses of person embodied therein, in whole or in part, in any manner and in any and all media now known or hereafter devised throughout the universe for any purpose whatsoever, including, without limitation, for commercial purposes, without compensation or notification to, or permission from, entrant or any third party. You agree that Released Parties (as defined below) are not responsible for any unauthorized use of Photos by third parties. Released Parties do not guarantee use of any Photo.

GENERAL CONDITIONS: By submitting a Photo, you agree (a) to release, discharge, hold harmless and indemnify Sponsors, Instagram, and their respective parents, affiliates, subsidiaries, and advertising and promotion agencies, and the respective officers, directors, shareholders, employees, agents and representatives of the foregoing (collectively, “Released Parties”) from any and all injuries, liability, losses and damages of any kind (including, without limitation, arising from claims based upon copyright infringement, trademark infringement, invasion of privacy, defamation, or right of publicity) to persons, including death, or property resulting, in whole or in part, directly or indirectly, from your participation in the Program and/or the use of any Photo by Sponsors or any other Released Party; and (b) to the use by Sponsors and their designees of your name, city and state of residence, image and/or likeness for advertising, publicity, promotional and trade purposes in any and all media, now or hereafter known, in any manner, worldwide in perpetuity, without compensation or additional consents from you or any third party and without prior notice, approval or inspection, and to execute specific consent to such use if asked to do so. Released Parties are not responsible for lost, late, incomplete, damaged, inaccurate, stolen, delayed, misdirected, undelivered or garbled Photos, game plays or points; or for lost, interrupted or unavailable network, server, Internet Service Provider (ISP), website, or other connections, availability or accessibility or miscommunications or failed computer, satellite, telephone or cable transmissions, lines, or technical failure or jumbled, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties, or other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Program, including, without limitation, errors or difficulties which may occur in connection with the administration of the Program, the submission of Photos, the tabulation of points, the functionality of the game or in any Program-related materials. Released Parties are also not responsible for any incorrect or inaccurate information, whether caused by site users, tampering, hacking, or by any equipment or programming associated with or utilized in the Program. Released Parties are not responsible for injury or damage to any person's computer related to or resulting from participating in this Program or downloading materials from or use of the website. Persons who tamper with or abuse any aspect of the Program or website, who act in an unsportsmanlike or disruptive manner or who are in violation of these Submission Terms, as solely determined by Sponsors, will be disqualified. Sponsors reserve the right at their sole discretion to suspend, modify or terminate the Program at any time and for any reason.

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