Who is this guy? Why, it's Giovanni, who will be in our store on Saturday, March 9 for the Parmageddon. He will crack open a wheel of Parmigiano Reggiano at 3 pm that day, just as other Whole Foods Markets around the world will be doing at the same time! We hope you'll join us for an event that could land us in the record books!
Here's a link to a short documentary on this character: http://vimeo.com/10050158
OK guys, I found this character a little "cheesy" but I can't resist the temptation to schedule my food shopping at 3pm this Saturday to see what he is all about!
So, if you are in the area, come and join me!
Whole Foods Market Pittsburgh