Princeton Tech Meetup #17 w/ Nihal Mehta

  • July 31, 2013 · 7:00 PM
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Speaker Series

Keynote: Nihal Mehta

Topic: Nihal Mehta's journey as an entrepreneur and the lessons learned along the way.


7:00 - Arrival - Snacks, Pizza and Networking.

7:30 - Introduction / Announcements by the organizers.

7:35 - Demo - Annie Hsu, Product Manager, Dun & Bradstreet iLab

7:40 - Demo - Roy LaManna, President, Trendsetter Media and Marketing

7:55 - Keynote: Nihal Mehta - My journey as an entrepreneur and the lessons learned along the way.

8:45 - Open-mic to quickly promote your business or broadcast a need that someone in the group might be able to fill.

8:55 - Wrap-Up, discussion of Meetup, feedback and opportunities for improvement or future topics.

8:59 - End of formal part of meeting.

9:00 - Exit Venue and head to After Hours Party - Location: TBA


More About Nihal:

With over 12 years experience in innovating marketing technologies through founding five startups to date, Nihal Mehta, is a noted expert in the emerging adoption of mobile technologies for media properties and consumer brands. Named one of the “25 People Every New Founder Should Meet in New York Tech” and a top “25 Up-And-Coming Startup CEO in New York” in 2012 by Business Insider, a 2012 AlwaysOn “Power Player NYC,” a top 10 NYC ‘Game Changer’ in the 2010 New York Enterprise Report, one of twenty RCR Wireless News ‘Mobile Movers and Shakers’ in 2008, a BusinessWeek ‘M-Commerce Baron’ in 2006 and named one of AdAge’s ‘Top 20 Marketers in Their 20s’ in 2005, Nihal is currently CEO and co-founder of LocalResponse, Inc. which helps marketers respond to real-time consumer intent. Prior to LocalResponse, (which pivoted from buzzd, a leading real-time city guide), Nihal founded ipsh!, one of the first full-service mobile marketing agencies in 2001, which he sold to Omnicom (NYSE: OMC) in 2005. Nihal is also a Founding General Partner at the world’s first venture fund focused on mobile startups, ENIAC ventures; a Founding Partner of the India Internet Group which incubates and invests in Indian startups; and is an active angel investor including investments/advisories in Admob (sold to Google), Greystripe (sold to Valueclick), Movoxx (sold to Adenyo). Nihal graduated from the University of Pennsylvania with a BA in Philosophy and a BSE in Computer Science.

More About Roy:

Playing an instrumental role in the campaigns of over 5000 projects, Roy is a leading expert in the production, marketing, and distribution of music videos. Spending years developing a vast network of partners, in 2007 he become an in house consultant for Island Def Jam Music Group where he oversaw video production for artists such as The Killers, Justin Bieber, Fall Out Boy, and Ludacris. By 2008 he founded Trendsetter Media and Marketing, an industry leading service provider where he maintains an elite client list that includes Universal, Sony, EMI, EPIC, Capitol, and Warner Bros. Most recently, Roy played an integral role in one of the most successful viral music video campaigns of all time by guiding the efforts of Gotye's "Someone I used to Know" to over 400M views on Youtube. As the culmination of his experiences and passion to help content owners distribute, promote, and monetize their content, Roy founded VYDIA in 2013. His company, Trendsetter Media & Marketing, LLC's website address is here:

More About Annie's Demo:

The app is called “When will I get paid” and provides data for a user, for example a freelancer or startup, to look up when a customer will pay their invoice based on their previous payment behavior with other vendors, and give you the financial risk of that business to go bankrupt – so the user can determine whether they need to take more actions to collect, or decide whether they want to do business with this customer to begin with if they’re taking on new business. We’re trying to validate whether this is something that would be useful for startups/small businesses during our 6 month beta and how to improve the app, here’s more info on the app:


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  • Chris B.

    For those of you who might have missed it or want to recall some of the details from Nihal's speech, a blog post has been put up by attendee Karen L. Johnson summarizing it here:

    August 3, 2013

  • Atanas T.

    Good stuff!

    August 2, 2013

  • Mustafa B.

    I saw some great comments from the audience towards last nite's presentation by Nihal. I missed it since I had an work exigency which came up.

    Chris/Venu - Is there some kind of recording & group sharing( youtube etc)process which you guys maintain to share these keynotes, presentation to the audience for future reference?

    August 1, 2013

    • Chakri


      August 1, 2013

    • Chris B.

      We have recorded a few of them, but we unfortunately didn't this time. We'll try to make sure to get recording going every time in the future.

      August 1, 2013

  • Bill S.

    Outstanding. Only my second Princeton Tech event, but Venu clearly runs a tight ship. Polished, professional presenters and premium key-notes. That Nihal was so entertaining to boot made the experience that much more enjoyable. Well done, thanks to both of you and Chris for all your efforts!

    1 · August 1, 2013

  • rupesh

    Hello I am very new to this Entrepreneurship thing, And trying to learn what is it all about. I do have lot of ideas which I think has great potential , but due to lack of time, resources or guidance never got to implement anything ..

    I have a question. Is it fine to share your idea with people you meet in meet up ? How much detail we should share ? Is there any chance that person may like idea and try to implement same thing by him/her self..

    I don't want to offend anyone, but just as I am very new to this , not sure what to expect and what are common practice.

    Can anyone help ?

    July 30, 2013

    • Shivaji S.

      Rupesh, I can help you brainstorm your ideas. Connect with me today. Thanks Shivaji

      2 · July 31, 2013

    • Chris B.

      These are fantastically knowledgeable and well written responses to the question about idea sharing. I'm so glad to see the community supporting and helping each other here. Thanks!

      August 1, 2013

  • Kamran H.

    Great presentation last night. Keep up the good work Chris and Veenu.

    1 · August 1, 2013

  • Raju P.

    Loved it! Nihal was direct and to the point, which excited the audience. He gave many take away points to all entrepreneurs in the room. Venu, Chris - great job!

    Would love to see a crowd-funding expert talking to the group next time. I know one or two such, that might come over if requested. Thanks.

    1 · August 1, 2013

  • Amit M.

    Great talk...If you are an engineer, ios or android developer and if you liked canvsly ...pls get in touch [masked]

    3 · August 1, 2013

  • A former member
    A former member


    1 · August 1, 2013

  • PK

    Nihal Mehta, definitely an inspiring story and thank you for sharing with us the pointers on being perseverant & persistent.

    1 · August 1, 2013

  • Sudershan S.

    Awesome & Inspiring!!!

    1 · July 31, 2013

  • Nick S.

    Awesome seeing a lot of you again!

    1 · July 31, 2013

  • Jonathan

    Nihal was awesome and informative.

    1 · July 31, 2013

  • A former member
    A former member

    Good looking for more, Thanks to Nihal for sharing is entrepreneurial experience, looking for more of this to get more insight what bright and brave hearts doing.

    one question to Nihal (did not get chance)
    How do know your in right track when your falling

    1 · July 31, 2013

  • Robert S.

    Last minute business meeting ran late so I will not make it tonight.

    July 31, 2013

  • Jessy D.

    Could not get out of work early. Wont reach on-time to network with others. Maybe next time!!

    July 31, 2013

  • Scott B.

    I'm a bit swamped and over-tired. I'm really disappointed, but will miss the Meetup tonight. If possible, please post Nihal's preso?

    July 31, 2013

  • Jessi F.


    July 31, 2013

  • Michael D. M.


    July 31, 2013

  • A former member
    A former member

    We are an early stage funded startup based in downtown Princeton. We are looking to hire database gurus for short term gig.
    We need ace modelers and SQL programmers in open source domain.

    July 31, 2013

  • Rich S.

    Looking forward to this meeting.

    July 30, 2013

  • Trishul

    Looking forward to meeting everyone tomorrow. I am looking for a female Product Manager to join my wedding startup.

    July 30, 2013

  • Ravindra G.

    Looking forward to connect with people having machine learning interest

    July 30, 2013

    • Robert S.

      We should talk. I should be at the meetup.

      July 30, 2013

  • Yuvraj S.

    Bringing 1 Guest.

    1 · July 30, 2013

  • Shivaji S.

    Looking for start ups with innovative ideas and also looking for Technical Recruiters for my existing business.

    3 · July 30, 2013

  • Vinit T.

    Talked to me, if want to discuss "Cyber Threat Management" for individual or enterprise.

    July 30, 2013

  • CJ

    I'll be there

    July 29, 2013

  • A former member
    A former member

    A family-related matter has popped up. Sorry to miss this.

    July 29, 2013

  • Jessy D.

    Looking forward to connecting with liked minded individuals interested in Healthcare space. I am easy to spot, so come over and say hello or Namaste!

    2 · July 29, 2013

  • Derek W.

    greetings. specifically interested in connecting with talented developers with Django experience to discuss bus opportunity. recommendations also welcome. pls email me at [masked]

    1 · July 26, 2013

  • Qian Y.

    Can not make it. Sorry...

    July 23, 2013

  • Atanas T.

    I am looking forward to seeing you again.

    July 23, 2013

  • Matt C.

    Looking forward to it - it's been too long!

    July 23, 2013

  • Ronda S.

    Look forward to seeing everyone

    July 21, 2013

  • Linda

    Mobile and sharepoint, you can have it all

    July 17, 2013

  • Brad O.

    Sounds like fun.

    July 16, 2013

  • Josephine M. G.

    Looking forward to meeting everyone.

    July 14, 2013

  • Steven G.

    Funded Princeton start-up in stealth seeks: Database Engineer (4 months), Database Designer/Architect (4 months), Business/Requirements Analyst (2 months), Paid Interns: Undergraduate Computer Science Majors (3) Contact [masked]

    July 12, 2013

  • arun


    July 9, 2013

  • Joe R.

    bar exam all weekend #terrified

    2 · July 9, 2013

  • Poonam

    yes I will

    July 2, 2013

  • Jessi F.

    Looking forward to it!

    June 29, 2013

  • Christine M.


    June 26, 2013

  • Justin B.

    Looking forward to it!

    June 20, 2013

  • Khürt W.

    Off to Virginia Beach for some family time.

    June 15, 2013

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