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Product Development: A B2B and B2C perspective

Product Development: A B2B and B2C perspective

For November we're pleased to announce a topic that all Product Mavens can contribute significantly to: taking a look at how we approach product development differently within B2B and B2C industries. How and what characteristics behind developing and launching a product for the masses differ to one that's for businesses? 

I'm pleased to announce the following lightning talk: 

Tim Cowan, Director of Mobile Products will talk about the importance of understanding business and consumer segmentation to drive the product development cycle. Tim works at Optus and has been managing and building telecom products for over 12 years. 

This will be followed by an intensive B2B and B2C workshop led by our very own Mel Hoole

Thanks also to our friends at HUB Sydney who will once again be hosting the event! (Thanks to Seth and Andrew!). 

~ The PMavens team


Have a burning desire to explore product innovation? Wanting to workshop your latest crazy idea in a collaborative & creative environment? Looking for mentors or offering mentorship? Then join us for the latest installment of Product Mavens!

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  • Denise (.

    If you can't make tonight, please avail your seat as we have a couple of peeps on wait list. Thanks!

    November 12, 2013

  • Denise (.

    Good news, we have released some extra seats for the night!

    November 11, 2013

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