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Class: Applying Lean Concepts to Product Innovation

RE-SCHEDULED TO MARCH 27 (due to "snowquester" on original date).

Note change in location! This will be held at the offices of EverFi.

Despite product management's best efforts, most products still fail. The traditional process of writing a business case, building a product, and launching it with a big marketing push is too risky and wasteful. In addition, product managers struggle with the very real challenges of acquiring resources, aligning internal stakeholders, and having an internally agreed-upon definition of what constitutes success.

This class will explore how Lean Startup concepts could help solve these problems. Lean Startup methodologies are taking the startup world by storm, and more and more organizations, like Intuit, GE, SAP, Capital One, HBS, and even the US government, are now looking to adopt lean processes. With its applicability to pursuing new product opportunities in existing organizations, Lean Startup is something no product manager can afford to ignore.

Like any new methodology, Lean Startup can at first seem confusing. This class will clearly explain the jargon, and hone in on the core principles of Lean Startup, and discuss how these concepts can be applied to product management with practical examples. Topics covered include:

  • Challenges of using the traditional product process for product innovation.
  • Overview of key Lean Startup concepts, like Build-Measure-Learn, validated learning, and customer development.
  • Applying lean thinking to product management.
  • Capturing and selling your product idea without starting with a business case or requirements doc.
  • Identifying key resources and stakeholders

The class will be taught by Shardul Mehta, a seasoned product management leader who has almost two decades of experience building and launching tech/software products and services as an entrepreneur and "intrapreneur" across a range of industries. More on his background on his LinkedIn profile. He shares his experiences and thoughts on product management on his blog and can be found on Twitter.

Read testimonials from previous students.

This class is brought to you by ProductCamp DC and hosted by EverFi.

Note: Cash/Check payment of $50 will be accepted at the door if there are seats left.

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  • David G.

    Nice intimate crowd. The Product Canvas was good material that's particularly useful for new product development. Great insights from Shardul and great to be able to get to know other attendees well.

    March 28, 2013

  • Vishal J.

    Sorry cant make it

    March 26, 2013

13 went

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