November 26, 2012
Having focus on the product in use in developing new strategies and concepts. The role a product plays in the relation between consumer and brand. Believing that design is about creating meaning to the product and service.
With a background as product designer I love how product and service integrates. Putting focus on the product in context can deliver real value.
Narrow views on the product instead of the impact on the user is the biggest danger for a product manager.
Strategy director Info.nl, manager labs.info.nl