Discuss "The Culture Code"

  • April 15, 2013 · 7:00 PM
  • This location is shown only to members

 

Hello Readers,

I hope everyone's doing good. The book for April would be "The Culture Code" by Clotaire Rapaille.

 

The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

Below is the description of the book from Amazon :

 

Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.

In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

Rapaille’s breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the codes that guide our actions and achieve new understanding of why we do the things we do.


http://www.amazon.com/Culture-Code-Ingenious-Understand-People/dp/0767920570

 

We will meet as usual at 7 pm to socialize and start our discussion at 7:30 pm. There is a $3.00 charge to cover for appetizers which you would need to pay at the meetup.

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  • Ruth P.

    Good discussion. looking forward to hearing what the next book is.

    April 16, 2013

  • Lindsay D.

    Thanks everyone for a good discussion! Hopefully I can stay a little later next time.

    April 16, 2013

  • A former member
    A former member

    We will be in the interior of the wine room. Call or txt[masked] if you have trouble finding us

    April 15, 2013

    • Ruth P.

      I'm running a touch late but should be there by 7:20 depending on traffic.

      April 15, 2013

  • Uday

    I really want to make it... however I need to get some stuff done.... Therefore I am a "maybe" for this event but will try to make it

    April 15, 2013

  • Kimberly C.

    Sorry can't make it...scratched my eye. Hopefully, next time. The book, by the way, was great. So glad I read it anyway. :)

    April 15, 2013

    • A former member
      A former member

      We do hope to see you next time Kimberly. Take care

      April 15, 2013

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