The Basics of Creating a Book Publicity Plan

Julia Drake is the founder and owner of Julia Drake PR, a boutique literary publicity company that specializes in customized press campaigns, social media marketing, innovative book events, author websites and promotional videos. Julia has appeared as a speaker on many industry panels at IWOSC, UCLA, the Women’s National Book Association, PALA (Publishers Association of Los Angeles) and the Lambda Literary Foundation. She holds a Bachelor’s Degree in film from UCLA and a Master’s Degree in Screenwriting from The American Film Institute. For more information, please visit:

The Basics of Creating a Book Publicity Plan: Why do you need publicity? Because you can have the greatest product in the world and if nobody knows about it – it won’t sell. It’s like the proverbial tree falling in the woods. Publicity is the art of building awareness of your book and platform with your target audience. The objective is to gain positive coverage by connecting media with the audience for your book. Coverage may include reviews, interviews, profiles, feature articles, guest articles, op-eds, and mentions of your book, you, and/or your brand/platform. Julia Drake will take you through the step-by-step process of building your author platform and social media network to pre-launch strategies and book release timing to the actual media campaign and how to continue to build exposure for your book for years to come.


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  • Marc C.

    Julia was knowledgeable and once Tom got her sorted out on repeating the questions from the audience, things went well. Good presentation from an aspect of publishing I had not considered. Well worth my time.

    July 27, 2013

  • Marc C.

    I enjoyed the presentation and the side bar concerning support for local authors making inroads into B&N and the general state of the publishing world. You can always learn something from these meetings if you're listening. While I want to drink from a fire hose, having different presenters focus on separate aspects of the distribution world gives me digestible bites to take in. I'm getting smarter all the time. I think I'll take Julia up on my 20 minute free consultation. Can't hurt.

    July 27, 2013

  • Carla K.

    The speaker's credentials are impressive but I didn't really learn much I hadn't heard before. The one important takeaway though is that it is worthwhile for self-publishers to pay for reviews (Kirkus, etc.). It was also funny to hear her talk about how lame traditional publishing's publicity departments are. Not surprising when you realize that the top 5% of authors make 95% of the profit for bigpub.

    July 27, 2013

  • Carla K.

    Just moved from San Francisco and I'm looking forward to getting to know the publishers and writers in my new hood. See you there!

    July 26, 2013

  • Martin H.

    This is just what I'm looking to learn, but I'll be out of town that day. Arrgh.

    July 22, 2013

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