Julia Drake is the founder and owner of Julia Drake PR, a boutique literary publicity company that specializes in customized press campaigns, social media marketing, innovative book events, author websites and promotional videos. Julia has appeared as a speaker on many industry panels at IWOSC, UCLA, the Women’s National Book Association, PALA (Publishers Association of Los Angeles) and the Lambda Literary Foundation. She holds a Bachelor’s Degree in film from UCLA and a Master’s Degree in Screenwriting from The American Film Institute. For more information, please visit: http://www.juliadrakepr.com
The Basics of Creating a Book Publicity Plan: Why do you need publicity? Because you can have the greatest product in the world and if nobody knows about it – it won’t sell. It’s like the proverbial tree falling in the woods. Publicity is the art of building awareness of your book and platform with your target audience. The objective is to gain positive coverage by connecting media with the audience for your book. Coverage may include reviews, interviews, profiles, feature articles, guest articles, op-eds, and mentions of your book, you, and/or your brand/platform. Julia Drake will take you through the step-by-step process of building your author platform and social media network to pre-launch strategies and book release timing to the actual media campaign and how to continue to build exposure for your book for years to come.