Is there anything worse than a marketer with a new trend they don’t understand? Web2.0, AJAX, Ruby-on-Rails, Responsive Design - marketers tend to grab onto a trend, demand results and then decry it a sham when magic isn't immediate. And Big Data is the latest in that long line of advances turned into a buzz word.
But it doesn't have to be.
Join us this evening when we look at how data, big, small, and in between, is being used to make marketing more objective and less subjective.
Bradley Robb is a writer who got into data through an otherwise blow-off PoliSci Stats class in college. Over his career, Bradley has been a soldier, a journalist, and a producer before starting Recurve. Now, as a Content Strategist, Bradley helps his clients use content to achieve business goals, using quantitative means as often as practical. His writings can be found at www.wearerecurve.com