Top Social Media Marketing Strategies for 2013

Top Social Media Marketing Strategies for 2013

Want to know how to strategize Google+ to take advantage of the awesome SEO results? Would you like to know what’s new with Twitter and how to use it for getting more business? Wondering how to take advantage of all the new changes in LinkedIn?
Well I’ve gone out and invited 3 Leading Social Media Experts
in Raleigh to share with us their “top tips” for quick, easy social media
marketing success!

Attend our information-packed evening as we learn from our panel of Social Media Experts. Each will share with us their BEST Tips and I am going to hammer them with some very advanced and deep level questions while opening it up for open for Q&A.


~Our Panel Includes~

Mark Traphagen
– Our Google+ Expert

Mark Traphagen is Director of Social Media Marketing for Virante Inc., a search marketing agency in Morrisville NC. Adept at using all forms of social media for marketing effectiveness, Mark has gained a special reputation as an expert on Google+ and Google Authorship. A former teacher, Mark has worked directly in Internet marketing since 2005, but has been involved in social media and online community formation since the mid-1990s.

Mark has spoken at major conferences such as SMX, ConvergeSouth and SearchExchange, as well as at numerous local SEO meetings, has conducted webinars for SocialFresh and Bulldog PR, and is a regular columnist on the Windmill Networking Blog. He is also working on the first comprehensive book covering Google Authorship and Author Rank.

When not helping Virante clients improve their online presence, Mark participates in competitive storytelling, plays with a Dixieland street band, and (surprise) spends more time on the web. . https://plus.google.com/+MarkTraphagen/

William Blackmon
-Our LinkedIn Expert

William is founder and CEO of Apogee Social Media Group, based in Raleigh, NC. His knowledge and experience specific to the LinkedIn platform, has made him one of the most sought after trainers and consultants for individuals, companies and universities in the area.

He has been featured on WRAL-TV, My Carolina Today, “Art of Potential” on WCHL radio, and many other community and social media venues. As a recognized expert, William has had multiple speaking engagements at Duke University’s Fuqua School of Business, Meredith College School of Business MBA Program, and Wake Tech Community College.


Christina Motley
-Our Twitter Expert


Christina Motley is a strategic, integrated marketer, compelling content developer and published author. Throughout her career, she has worked with agencies, small business and Fortune 500 companies, leaving a lasting footprint by enhancing internal and external communications, building brand loyalty, maximizing marketing reach and optimizing marketing spend through applying finely-tuned and proven integrated strategies and techniques. She has won 200+ awards in marketing, public relations, communications and advertising for a variety of industries, including healthcare, higher education, retail, nonprofit, B2C, B2B and government. She established and operated her own agency in Virginia, which she sold in 2003. She serves the Triangle AMA Chapter as the VP of Marketing and is on the Board of Advisors for Career Pro, Inc. She has a Bachelor's of Art's degree in Journalism and English from Virginia Tech. She is writing her second book for Roanoke County Virginia Fire & Rescue and providing marketing and social media consulting services to various clients. You can learn more about Christina at http://www.christinamotley.com, follow her on Twitter @christinamotley and find her on LinkedIn.


Lisa A. Sullivan
-Social Media Expert

Lisa Sullivan has been involved in the field of public relations and marketing for fourteen years both in a freelance capacity and on a full-time basis in her previous position as an employee of WNCN NBC 17 as well as in her current position as Digital Media Marketing Director for Fonville Morisey Realty in Raleigh, North Carolina.

Digital Media Marketing Director - Fonville Morisey Realty Biography

At NBC 17, as a member of the Community Outreach team, Lisa was part of a ground-breaking project that brought NBC 17 to a whole new dimension of news coverage for the local market – MyNC.com. Her role was to secure User Generated Content (UGC) from members of the community while at the same time providing her own editorial content whenever the need arose.
Today, in her role as Digital Media Marketing Director for Fonville Morisey Realty, Lisa acts as Executive Producer of content for all 19 social media platforms Fonville Morisey engages on; instructs Agents, Sales Managers, and staff on how to use social media marketing effectively and successfully to achieve their marketing goals; and she builds on-going digital media partnerships with nonprofit organizations and businesses that make sense for Fonville Morisey’s overall marketing goals.

Lisa considers herself to be a social media maven in that as a Blogger since 2005, as well as through her experience at NBC 17, she came to understand how best to utilize the web tools that are out there for non- and for-profit businesses alike. Lisa has attended several Web 2.0 conferences such as Social Media Business Forum (Durham, NC), Social Fresh (Charlotte, NC), and two years of Science Online held in Durham, NC. Lisa is also Co-Organizer / Volunteer Coordinator for such events as Ignite Raleigh and Ignite Durham. She recently taught “social media 101” hands-on workshops each spring and fall for Johnston Community College Small Business Center in Johnston County, North Carolina. Lisa continues to share her Web 2.0 knowledge through speaking engagements.
Lisa is also the Founder and Lead Organizer for the Triangle-based women’s networking group Tweet Divas, an organization devoted to connecting Triangle area women offline with those they correspond with online through social networking.

Find Lisa Online Here:
Twitter: http://www.twitter.com/LisaSullivan
LinkedIn: http://www.linkedin.com/in/LisaASullivan
You Tube: http://www.youtube.com/LisaASullivan01
Blog: http://quintessentialfeline.com




Meeting Agenda and Details
Our Meeting Starts at 5pm – 8pm
5-5:30 is open networking

Meeting Fee: $10.00 – Payment required to RSVP
Our meeting will be held in a private room at Bocci Trattoria & Pizzeria! If you have not eaten there – they have the BEST pizza in Raleigh hands down. Please come hungry and order food or drinks so they will have us back again sometime. (Each person responsible for own tab)

Directions: Lochmere Pavilion in Cary is located in the Lochmere Pavilion Shopping Center located at 2425 Kildaire Farm Road in Cary, 27518.



Join or login to comment.

  • Christine A.

    Just a reminder - We have Mark Traphagen teaching a Google+ Workshop tomorrow night (A few spots left) and I just added LinkedIn -Beyond the Profile Workshop led by William Blackmon for the following week.

    February 10, 2013

  • gail

    The meetup was good and informative but as I've applied what I learned, I wish there'd been more time spent teaching about Google +. It sounds like our most invaluable tool these days and I'm lost on it!

    February 1, 2013

  • Christine A.

    Wanted to let you all know that I have Mark Traphagen set on the calender to teach an in-depth Google+ 3-Hour Workshop! Grab your spot as it is sure to sell-out. http://www.meetup.com/RaleighEntrepreneur/events/102520532/

    February 1, 2013

  • Mark T.

    Hey all! Just following up as I remember what a great evening we had together at Bocci! If you didn't get down the link to my guides to using Google+ & Google Authorship, it's http://bit.ly/gplusguides . Hope to see you all again soon!

    January 28, 2013

  • Joe N.

    This was my first time attending the Raleigh Entrepreneurs Organization meetup. Great event for networking and I found the attendees to be very friendly and professional. Thank you Christine Alexander, I had a great time and will be attending future events.

    1 · January 22, 2013

  • Samantha P.

    My first meetup, I found it to be informative, if not a little overwhelming. This morning, after processing the information, I found myself more excited than overwhelmed. I enjoyed meeting those I had the opportunity to meet, and look forward to the next one! Thanks so much, Christine, for all you do. What a valuable asset to us all!

    1 · January 22, 2013

  • Nick

    From a panel of 4 ---respected auhorities in their social media niche--useful and
    informed tips on importance of Google Plus, Twitter, Facebook, LInked In. And for the newbie-
    start with a marketing and business plan---then start with 1 platform---very good

    1 · January 21, 2013

  • Tricia M.

    This was an extremely informative event, and I enjoyed listening to everyone on the panel. Two hours flew by!

    1 · January 21, 2013

  • Ray L.

    Impressive

    1 · January 21, 2013

  • Cole W.

    Awesome job guys. My first Raleigh Entrepreneurs event but definitely not my last.

    1 · January 21, 2013

  • Christine A.

    Fantastic Event - we went 2 hours but I wish we had more time!

    1 · January 21, 2013

  • Carolyn K.

    This event may be over my techology head, but I'm sure I'll learn some useful tips.

    January 15, 2013

    • Christine A.

      Got to learn sooner or later:-)

      1 · January 15, 2013

    • LisaSullivan

      Yay, Carolyn! I'm glad you'll be there. :)

      January 15, 2013

  • LisaSullivan

    All 3 are awesome. Be sure to bring your laptop/tablet to take notes. I look forward to seeing everyone Monday night!

    January 15, 2013

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