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10 Steps to Long Term SEO Success

SEO is always changing. Last month Joe Hall and John Doherty helped us look into the future and get ready for 2014, but there are some things that are eternal to ranking well, staying visible and a long-term plan.

We're going to set in stone 10 things that you can do that will get you on the right path so that you won't have to pivot your core strategy 6 months from now.

I was lucky enough to convince one of the best SEO's in the country to appear via Hangout from Phoenix, Arizona this month.

Thomas Ballantyne spends most of his day making sure that Bulwark Pest Control is well optimized locally as well as nationally as dependable exterminators and quality pest control services. In his free time he tweets as @Thos003 and creates the best conference t-shirts known to SEO nerds

You may have run into Thomas taking photos at the last few Internet Summit conferences. At last year's Internet Summit his backpack and all his stuff went missing, but since he upgraded his laptop and camera he's at peace with it now.

Just in case Thomas wasn't awesome enough, our favorite SEO Nerd will be joining us remotely from the snow-capped mountains of Colorado!

Ashley Berman Hale has carved out some time to help us understand what are the pillars of success when it comes to achieving maximum online visibility in a way Google will reward.

Ashley is the founder of the Raleigh SEO Meetup and I strive every month to keep it up to her standard of excellence. She has been a long time Top Contributor in the Google Webmaster Forum.

This month's Meetup has the potential to change everything for you. There is nobody I trust more than these two to give you the time-tested, white-hat, actionable insights that will help you rise above your competition.

If you miss this month, you're crazy!

Location note: The McKimmon Center is awesome. Everyone who attends will have a comfy seat at a table where they have access to free super-fast internet, great audio and video capabilities and even a nice sitting area for networking after the main event. If you've stayed away because of the maddening crowd lately, it's time to come back.

Thank you to the awesome sponsors of the most successful SEO Meetup in the United States:

Virante is one of the leading SEO and web marketing firms in the United States. They are well known for creating the "rent-to-own" strategy for building and sustaining traffic and qualified leads for any web site or business. Virante has been tapped by the Wall Street Journal to provide web marketing expertise to its readership.

Click Optimize clients have a common goal: to achieve results on the web. We take our job seriously, working hard until we help you meet -- and exceed -- your marketing goals. When you’re looking for a Raleigh website design company focused on lead generation and boosting your bottom line, call Click Optimize. We look forward to helping you rise above the competition!

LeapDog Marketing is the premier source of inexpensive Raleigh Internet Marketing Packages to help your small business grow online.

Adapt Partners - No matter what your situation, we have the experience and technical skills to develop a strategic plan for your needs. Our team will develop and implement a strategy on your behalf, or work with your internal or external development team to produce results quickly and efficiently.

Authority Labs was built to be easy and simple enough for the average business owner, but scalable enough for those responsible for large organic search efforts. AuthorityLabs helps you gain an understanding of how search engines are displaying your brand over time. Consumers start at search and often experience a brand for the first time within search results.

The Raleigh SEO Meetup is also supporting a fantastic charity that is trying to fundamentally change the way cancer research is funded. Cure Cancer Starter is one of the few charities out there that passes 100% of the money you donate to the targeted use.

If you've found any value in this Meetup group, please donate that amount to Cure Cancer Starter now.

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  • Pamela D.

    Thanks for letting a non-SEO expert hang out with you. Lots of info to consider, but very useful for a business writer like me to know it's out there.

    November 20, 2013

  • Pamela St. P.

    What a great discussion! Loved the top 10 SEO recommendations idea Phil. Thanks to Thomas and Ashley for their input. Great practical and useable info for everyone. Well done!!

    3 · November 20, 2013

  • Lynne

    Love the new venue. Easy to see and hear, plenty of room to stretch out and a great Internet connection. Thanks Phil, Frank, Thomas and Ashley. Informative as always...but was it worth a broken finger?

    2 · November 20, 2013

    • Jake St. P.

      Lynne it was great meeting you last night. Thanks for joining us!

      November 20, 2013

    • Lynne

      Likewise, Jake.

      November 20, 2013

  • Marianne Howell W.

    What a great spot for the meetup! The seats were comfortable, the hangout screens were huge and I really liked seeing and hearing the differences in the top 10 from Phil, Ashely and Thomas.

    2 · November 20, 2013

  • Bobby C.

    Excellent meetup that delivers time after time. Great job Phil, Thomas and Ashley (and all those behind the scenes that made this event possible)!

    3 · November 20, 2013

    • Sheree

      This was a fabulous meetup. I attended via hangout and got great info!

      1 · November 20, 2013

  • Susie N.

    Speaking of GoDaddy - do you recommend using their SEO program??

    1 · November 19, 2013

  • Susie N.

    Question: If your own profile info is posted on several websites (my "about" pages) - should I be concerned about duplicate content strictly for those pages?

    1 · November 19, 2013

    • Bobby C.

      I'd suggest original content for bios. Dup content isn't so much a negative from Google's perspective. It could be perceived as being lazy.

      1 · November 19, 2013

  • Bobby C.

    Help for Google Local can be found here if you have multiple mapped locations.

    1 · November 19, 2013

  • Susie N.

    Question: (You might have answered it - I tried to comment on YouTube and messed my screen up). If you run - for examples - some special posts over the holidays - but they are no longer being used - is it better to take them down - or redirect to a new page?

    November 19, 2013

  • Liz C.

    Can we attend via the web also? I would like to come but not sure I will have time to leave work and get there in time.

    1 · November 19, 2013

  • Behnaz

    I would like to attend via hangout please. Is it possible?

    1 · November 19, 2013

  • Frank C J.

    We'll start soon. In the mean time, here's the video link:

    1 · November 19, 2013

  • Jake St. P.

    You sure can Liz - We will post a link when it starts where you can follow from home.

    1 · November 19, 2013

  • Jake St. P.

    Looking forward to catching up with the crew! See you guys there.

    1 · November 18, 2013

  • Anshul s.

    Just i want to know about webpage load time, exact load time because all tools or forum shows different-2 Load time so i am little bit confuse...i am in searching way to find out the best one..

    1 · November 13, 2013

    • Phil B.

      In my opinion, the one that matters most are the times in your Google Analytics, since those are the times Google is using.

      3 · November 13, 2013

  • Amanda S.

    Great line-up, Phil! Looking forward to it.

    1 · November 12, 2013

  • Rick N.

    Looking forward to it.

    1 · November 12, 2013

  • Lynne

    Step 1: Admit that you are powerless over Google and that your SEO efforts have become unmanageable.

    3 · November 8, 2013

  • Chris L.

    See ya'll there!

    1 · October 29, 2013

  • Keith C.

    Looking forward to the meeting.

    1 · October 23, 2013

  • Sheree

    Glad to see this isn't a 12-step program (lol).

    1 · October 17, 2013

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