Random Acts of Kindness Club Members - A Suggested Reading Assignment
FROM DEBBIE'S BOOK NOOK
The Innovation Secrets of Steve Jobs:
INSANELY DIFFERENT Principles for Breakthrough Success
By Carmine Gallo, McGraw Hill, 2011
(Find it @ your local public library.)
In an open letter to Barack Obama, New York Times columnist Thomas Friedman challenged our President to create more Jobs – Steve Jobs. “We need to get millions of American kids, not just the geniuses, excited about innovation and entrepreneurship again.” Indeed!
I’m always searching for reads that inspire new ways of looking at the biggest picture, connecting the dots, improving our country one person/business/community at a time, and providing specific, actionable take-aways … this is it! Read this book and get fired up to improve your business, your life, and the way you in turn inspire a new generation.
This is not a biography of Steve Jobs, but rather a “field guide” to success in business and life, telling the principles that led Steve Jobs to innovate and invent and succeed … principles we all can use to think differently about and to better our lives and world:
1. Do What You Love (Career)
2. Put a Dent in the Universe (Vision)
3. Kick-Start Your Brain (Thoughts)
4. Sell Dreams, Not Products (Customers)
5. Say No to 1,000 Things (Design)
6. Create Insanely Great Experiences (Experience)
7. Master the Message (Story)
And we’re reminded of one more thing … Don’t Let the Bozos Get You Down!
Throughout the book are quotes and mantras from Jobs including this gem: “Have the courage to follow your heart and intuition. They somehow already know what you truly want to become.”
As Richard Dreyfuss read in the voice-over for the Apple ad campaign that debuted on September 28, 1997: “Here’s to the crazy ones … the ones who see things differently … they change things. They invent. They imagine. They explore. They create. They inspire. They push the human race forward.”
Let’s go forward!