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6:30pm
Gather, meet, chat, and eat food provided by Obtiva

7:00pm
Behavior design and persuasion on the Web
presented by Nick Disabato

Lots of technology, both on the web and off, has lately attempted to drive some change in users' behavior, from living healthier lives to getting out of credit card debt. I'll be going over some examples, reverse engineering their user experiences, and discussing what that could mean for developing future products.

This is an expansion and rework of a talk that I gave at SxSW 2011.

8:00pm
15 minute site or code critique

8:30pm
Head over to Dylan's for continued conversation and drinks