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What's Next for User Experience Design?
presented by Brad Gerstein
Two major forces are driving rapid change in the User Experience Design field. Brad Gerstein, VP and Executive Creative Director of ThoughtMatrix, Chicago, will explore how mobile and the Lean Startup movement are changing the way UX designers and teams think about their design process. Brad's presentation will explore new approaches and present practical methods to help design teams stay ahead of these trends.
About Brad A seasoned and award-winning interactive design leader, Brad Gerstein is currently expanding ThoughtMatrix, a San Francisco, CA based interactive design agency, into the Midwest market.
Brad Gerstein brings over 16 years of experience in creating digital strategies for world-class brands to the team. Prior to joining ThoughtMatrix, Brad served as EVP, Creative and User Experience at Decision Counsel, a technology marketing and Internet strategy firm, where he lead client engagements, built out the creative and rich media teams.
Brad’s unique background in user experience design and architecture enables him to manage brands in digital and physical environments. He has worked on diverse design projects ranging from rich media experiences for mobile devices, wrapping buses and buildings in New York and Las Vegas, to the launch of e-commerce stores for all Major League Baseball teams.
Brad has successfully managed projects with numerous clients including Google, Palm, Verizon, Thomson Reuters, Time Warner, Salesforce.com, and Kaspersky Security. Brad holds dual master’s degrees in Fine Arts and Architecture and teaches User Experience Design at the Chicago Portfolio School.
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