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Brad Gerstein - What's Next for User Experience Design?

Gather, meet, chat, and eat food provided by Groupon

What's Next for User Experience Design?
presented by Brad Gerstein

Two major forces are driving rapid change in the User Experience Design field. Brad Gerstein, VP and Executive Creative Director of ThoughtMatrix, Chicago, will explore how mobile and the Lean Startup movement are changing the way UX designers and teams think about their design process. Brad's presentation will explore new approaches and present practical methods to help design teams stay ahead of these trends.

About Brad A seasoned and award-winning interactive design leader, Brad Gerstein is currently expanding ThoughtMatrix, a San Francisco, CA based interactive design agency, into the Midwest market.

Brad Gerstein brings over 16 years of experience in creating digital strategies for world-class brands to the team. Prior to joining ThoughtMatrix, Brad served as EVP, Creative and User Experience at Decision Counsel, a technology marketing and Internet strategy firm, where he lead client engagements, built out the creative and rich media teams.

Brad’s unique background in user experience design and architecture enables him to manage brands in digital and physical environments. He has worked on diverse design projects ranging from rich media experiences for mobile devices, wrapping buses and buildings in New York and Las Vegas, to the launch of e-commerce stores for all Major League Baseball teams.

Brad has successfully managed projects with numerous clients including Google, Palm, Verizon, Thomson Reuters, Time Warner,, and Kaspersky Security. Brad holds dual master’s degrees in Fine Arts and Architecture and teaches User Experience Design at the Chicago Portfolio School.

Head over to Dylan's for continued conversation and drinks

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  • Jon B.

    Video is also up and ready to view!

    Thanks again Brad.

    August 8, 2012

  • Brad G.

    Hi Everyone -

    Thanks for attending! As promised here is a link to my presentation on SlideShare:


    July 31, 2012

  • Mike C.

    Great info. Glad I attended.

    July 26, 2012

  • Steve S.

    Brad presented a thoughtful, intelligent approach to Lean UX and gave concrete examples of how ThoughtMatrix uses it in the real world. Great evening.

    July 26, 2012

  • Henry P.

    It was a very good presentation with some really good insight on how mobile UX is taking over.

    July 26, 2012

  • Jason G. S.

    Awesomely competent and impressive entrepreneur. Excellent slides. Though he went through them somewhat quickly, he made them available on several sites. I appreciate all the help I can getThanks, Brad.

    July 26, 2012

  • Jeffrey H.

    Hoping the link to his slides are posted here soon. Fascinating presentation.

    July 26, 2012

  • Susannah H.

    Brad was great. Fantastic & relevant topic and presentation. Hard to hear and see the presentation though, due to the small facility and lack of seating.

    July 26, 2012

  • Brian N.

    Clearly Brad is very knowledgeable and proficient in the this field.

    July 26, 2012

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