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Obama for America 2012: 10 Lessons Learned from Real-Time Design for High Stakes
presented by Jason Kunesh
Being the first director of user experience in US Presidential campaign history presented a unique set of challenges, goals, and constraints. I'll share best practices and methods that helped Obama for America build winning social, mobile, e-commerce and in person experiences for as many people as possible. Tall tales, examples & plenty of QA to go around.
Jason wishes he had a great title like "gypsy beekeeper" or "wordologist" but has most recently performed as Director of User Experience & Product at Obama for America. You can often find him at the intersection of people and technology, advocating for elegant, simple solutions to gnarly problems. He's at his best when helping people work together using sketches on whiteboards and real-life prototypes to communicate ideas.
Prior to the campaign Jason founded and led design firm Fuzzy Math in Chicago. In a long and varied career he has been fortunate to work with lots of awesome organizations including: the Chicago Field Museum, Giant Bike, IBM, Jabber, LeapFrog, Lockheed Martin, the Mayo Clinic, Microsoft, Orbitz, ThePoint/Groupon, Threadless, United Airlines, and bunches more you've never heard of. His passion for design has led him to professorial stints at the School of the Art Institute of Chicago and DePaul University.
You can find him at http://jdkunesh.com/ or follow him on Twitter at @jdkunesh. He takes very seriously his efforts not to take himself seriously. SERIOUSLY!
Head over to a local watering hole for continued conversation and drinks
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