Resumes that Rock with Marketing Power

Talk about a GAP! People I hear from agree that a resume is a marketing tool--an important part of a job search, a door opener, and more. Then POOOOOF. I look at a resume, and it shows NO evidence of the applying the powerfully compelling marketing communication techniques proven to seize attention immediately. It’s difficult to read, lacks strategic positioning, has no branding, and I’ll stop here, although there’s much more. Your resume CAN give you advantage by capturing interest immediately. It can show your relevance to your target job. It can transport you into the midst of action, reveal your personality, and set you apart from others in positive ways. And that’s just a start. At the workshop we will discuss examples of resumes and examine the advantageous use of a positioning headline, layout designs according to eye tracking phenomena, a persona statement, and ways to bring to the top third of your resume those key points that constitute your strongest claims on the position. Bring your resume for critiquing and suggestions by a professional resume writer/marketer and the other participants at this workshop. The informal workshop focuses on the issues of participants and is intended to help attendees gain confidence in taking next steps. The leader has written more than a thousand custom resumes across industries, job functions and experience levels.  Learn more about resumes by clicking on the leader's website.

We will discuss alternatives for organizing your sections, ways to highlight your most important strengths, techniques to showcase your capabilities, and more. Handouts cover tactics to present gaps in employment, transition to new job categories, and sort through the dilemmas of resume writing, such as one page/two page resumes, what to include or delete, dates, and many other issues.

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Rafaël

We just grab a coffee and speak French. Some people have been coming every week for months... it creates a kind of warmth to the group.

Rafaël, started French Conversation Group

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