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Laura A.

Location:

Rochester, MN

Member since:

December 3, 2012

Why are you interested in R.E.N?

We moved to Rochester over 12 years ago and I'm excited about the evolving business climate. I'm wanting to make a difference right here in our community and help national/global businesses in Rochester succeed.

Do you already own a business or invention, if so, please tell us about it?

Encore PR opened in 2005, providing leadership and program execution to a diverse set of clients from start-ups, global brands and not for profits to becoming an extension of national agency and internal client teams. Industries served include: legal, financial, health, life science, nonprofit, arts and entertainment and educational organizations. In 2014 Red Couch Stories was launched, a steward of stories through words, images, photographs, design and cinematic film. Using journalistic principles, RCS crafts compelling and effective editorial content across paid, earned and owned media. More than 20 years of editorial perspective in television and newspaper, corporate, agency and nonprofit arenas sets Red Couch Stories apart as experts in telling client stories across the globe.

What skill or talent do you have that you can share with the group?

I offer extended services for global PR agencies and corporate client teams. I'm an invited member of PRConsultants Group, a collaborative made up of senior-level PR experts in every major market in the United States. Members all have small to mid-sized public relations and marketing agencies, and collaborate on programs that require PR in multiple markets.

Introduction

I'm a steward of stories impacting brands, reputations and lives. A journalist who knows how to identify and tell stories across paid, earned and owned media. I develop content strategies with laser sharp execution on tactics.


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