We first met Robert last year. Where he touched on some marketing tips, and told us about his new Civil War-themed book.
This time, he will dig deeper into marketing/advertising. We will even get to write our own advertisements based on a 3-part copy strategy! Robert will also also have some funny TV spots to show us that demonstrate the concepts.
More about our speaker:
Robert Grede, BA, MBA, is a graduate of DePauw University and The Emory University School of Business.
Grede has been on the faculty at the University of Wisconsin-Milwaukee, Carroll College, and Marquette University, a syndicated columnist and frequent contributor to magazines, and has authored the bestselling Naked Marketing – The Bare Essentials and several other books on marketing and strategic planning.
He recently published his first novel, The Spur & The Sash, a true story of love, passion, and betrayal amid the anarchy of Middle Tennessee in the aftermath of the American Civil War.
He is currently working on two other books, one for Harley-Davidson, the other a history of
brewing in Milwaukee.
He recently wrote "The Spur and the Sash", about the 8th Wisconsin ‘Live Eagle’ Regiment at the end of the Civil War and the early Reconstruction period. He will be a very interesting and informative speaker!
Company website: www.TheGredeCompany.com