What is High-Quality Content, Anyway?

Michelle Lowery has more than two decades' experience as a professional writer and editor,and has worked in the digital marketing and SEO industry since 2008. She applied that knowledge and experience to co-found Passion Fruit Creative Group 2014. Based in San Antonio, Texas, the boutique agency offers Web content development, blog management, editing, and website creation, with a focus on small businesses and entrepreneurs.

In addition to writing for the ISOOSI blog, Michelle is also its editor. She's a regular contributor to Search Engine Journal, 3Q Digital, and Authority Labs. Her work has also appeared on respected industry sites such as Bruce Clay, CopyPress, and Raven Tools. She's also a PubCon and State of Search speaker, and webinar instructor.

When she's not working, Michelle provides pro bono digital marketing services to local non-profit organizations, and reads as much as possible in her spare time. She's also a big animal lover and pit bull advocate.

What is High-Quality Content, Anyway?

How to Recognize it, Create it, and Use it to Your Advantage. You know you need to create high-quality content to satisfy not only your readers and customers, but the search engines. But what does that really mean? How do you appeal to both your audience and Google at the same time, without losing interest or rankings? It's not as difficult as you may think, but it does take time, effort, and consideration of both writing and SEO best practices. Learn how to create high-quality content that helps you rank and encourages conversion.

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  • alison k

    Great data on google and I can't wait to look up the links to help me with grammar and spelling! Where on the meetup site do I look to find the slides?

    3 · June 19, 2014

    • Michelle L.

      Alison, I'll provide a link in a new comment so everyone can see it. :-)

      3 · June 19, 2014

    • alison k

      Thank you Michelle for adding the link!

      2 · June 22, 2014

  • Ric C.

    Michelle thanks for your presentation. It was very helpful. Look forward to seeing you again.

    1 · June 19, 2014

  • Michelle L.

    Hi everyone! For those who wanted to look up the resources I mentioned, you can see the entire presentation (minus the part about keyword density, which I added just for this class) on SlideShare here: http://www.slideshare.net/MichelleDLowery/what-is-highquality-content-anyway-how-to-recognize-it-create-it-and-use-it-to-your-advantage

    Thank you again to you all for coming!

    2 · June 19, 2014

  • Nadi

    Thank you!!!

    2 · June 17, 2014

    • Yusuf C.

      You are most welcome

      June 18, 2014

    • Michelle L.

      You're very welcome, Nadi! Thank you for coming!

      2 · June 18, 2014

  • Betty J.

    excellent!! very well "compressded" in PP... thank you Michelle!! :)

    3 · June 18, 2014

  • Kori A.

    Great Session with Michelle! She stayed on point and gave exact, up-to-date tips!

    3 · June 18, 2014

    • Yusuf C.

      Yes indeed :-)

      2 · June 18, 2014

    • Michelle L.

      Thanks so much, Kori! I really enjoyed meeting you, and wish we could have nerded out a little more about SEO and "I Love Lucy." :-D

      2 · June 18, 2014

  • Michelle L.

    Hi everyone! After the presentation and some Q&A, we'll probably have a little time left. I thought we might do a few super-quick mini content audits, if anyone doesn't mind sharing your site with the group for a critique. Thanks!

    2 · June 17, 2014

    • Yusuf C.

      That's awesome. That's like double value :-)

      1 · June 17, 2014

  • A former member
    A former member

    I won't get off til 8, what's the estimated time that this meeting will end?

    1 · June 17, 2014

    • Michelle L.

      Hi Aresia! We should be wrapping up at 9pm.

      1 · June 17, 2014

  • Carlitos

    interesting topic. I will be there :-)

    2 · June 14, 2014

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