Michelle Lowery has more than two decades' experience as a professional writer and editor,and has worked in the digital marketing and SEO industry since 2008. She applied that knowledge and experience to co-found Passion Fruit Creative Group 2014. Based in San Antonio, Texas, the boutique agency offers Web content development, blog management, editing, and website creation, with a focus on small businesses and entrepreneurs.
In addition to writing for the ISOOSI blog, Michelle is also its editor. She's a regular contributor to Search Engine Journal, 3Q Digital, and Authority Labs. Her work has also appeared on respected industry sites such as Bruce Clay, CopyPress, and Raven Tools. She's also a PubCon and State of Search speaker, and webinar instructor.
When she's not working, Michelle provides pro bono digital marketing services to local non-profit organizations, and reads as much as possible in her spare time. She's also a big animal lover and pit bull advocate.
What is High-Quality Content, Anyway?
How to Recognize it, Create it, and Use it to Your Advantage. You know you need to create high-quality content to satisfy not only your readers and customers, but the search engines. But what does that really mean? How do you appeal to both your audience and Google at the same time, without losing interest or rankings? It's not as difficult as you may think, but it does take time, effort, and consideration of both writing and SEO best practices. Learn how to create high-quality content that helps you rank and encourages conversion.