How To Get People To Do Stuff - Susan Weinschenk, Ph.D.

Whether you want your client to approve your design, your manager to fund your project, or your target audience to press the “Buy” button at your website, you spend a large part of each day trying to get people to do stuff. What if you understood the science behind how to get people to do stuff?

Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral psychologist. She will be presenting to the Los Angeles UX Meetup group, but we will be streaming the full event live and participating in the Q&A. This will be the first experience of this type for both groups, so we hope you can make it.

Agenda

• 7:00 - Mingle, enjoy refreshments

• 7:30 - Livestream begins. Welcome message and sponsors announcement - Cross Campus & TBA

• 7:40 - Community announcements & introduction of the speaker

• 7:45 - Presentation begins followed by Q&A

• 9:00 - Closing message

For more information, please see the LA Meetup posting for the event.

The event will be hosted at RightScale. Refreshments will be provided. Please review this map for directions and parking instructions.

Join or login to comment.

  • A former member
    A former member

    Hi folks, here is a higher fidelity video of the event with Dr. Susan Weinschenk https://vimeo.com/72631922

    1 · August 21, 2013

  • Susie

    Suggestions: Do not include Regional comments or announcements. Have two mics: one on the stage for the moderator and the speaker, and one set up in front of the stage (people can be invited up to speak). When the speaker is on, the audience mic should be muted. The camera should be static, angled on the stage. Movement is achieved by the speaker and his/her presentation. The stage area should be lit appropriately. The screen should be set up to the side of the speaker so that the speaker can be well lit without deteriorating the quality of the screen projection.

    August 16, 2013

    • A former member
      A former member

      Hi Susie, I would like to reach out to you and we come up with a new approach. My email address is [masked] and my phone number is[masked]-6762. Would you mind pinging me?

      August 16, 2013

    • Susie

      Hi. I'm tied up (out of town) until Sept. 1st. My email address is [masked]. Please email me and let me know how I can help.

      August 20, 2013

  • A former member
    A former member

    FREE!!! UserTesting.com has kindly offered a FREE web or mobile usability test! Code "dostuff1". Be sure to thank @UserTesting if you should use it.

    August 16, 2013

  • Susie

    As everyone who was there witnessed, there was a troller that wasted all of our time. However, the format of the Meetup itself was lacking. The audio was terrible, the video quality was terrible and there was a lot of time wasting going on.

    The venue included being subjected to nauseating camera movements and the underwater sound quality of a hand-passed microphone. I had no idea going in that there would not be a live speaker in SB. In place of a live venue, in this case, it would have been better if we didn't connect with the live meeting in LA, but had access to a pre-recorded video lecture. In brief: A bad user experience.

    Since character count counts, see next post for suggestions.

    August 16, 2013

    • Donald P.

      I agree with most of your comments, but the description was pretty clear that it was a webcast... However putting webcast in the title of the meetup might have been better.

      August 16, 2013

  • A former member
    A former member

    Right on, Susie. And that was just the tip of the popcicle.

    August 16, 2013

  • A former member
    A former member

    We will have a high fidelity video of event available soon. Hopefully that'll make up for the poor customer experience that you guys encountered. I would love for folks to share ideas about how we can do these kinds of events going forward. If we can nail down a process that works, this could be a very powerful tool for all of us to utilize.

    August 16, 2013

  • J.j. K.

    Thank you so much to everyone who made it out last night, especially those who stuck with us during our live broadcast debut. We apologize for all the technical difficulties, but we're also grateful for the experience to learn how to avoid those glitches in the future. Consider it our lean webcast experiment, and now we know how to pivot :).

    We're excited to partner with the LAUX Meetup and possibly others in the future. It only means more rich content to share all around!

    Thanks to Laura, Crystal, Josh and Jason for all the really hard work on this!

    1 · August 16, 2013

    • Donald P.

      I'm sure the next one will be smoother (non Google) :)

      August 16, 2013

  • A former member
    A former member

    Bad Google Hangout connection with L.A.… bad audio… interrupted by an online "intruder" mocking the presentation… The whole presentation could have been boiled down to a good 15-minute talk.

    August 15, 2013

  • A former member
    A former member

    August 15, 2013

  • Alicia St R.

    Wish I could be there. Need to get some work done before I hit the Playa next week!

    August 15, 2013

  • A former member
    A former member

    Hi Folks, this is Crystal Ehrlich from The Los Angeles User Experience Meetup. We are so excited to be partnering with you. One of the main ways you can interact with Susan Weinschenk, Ph.D. is during the Q & A portion of the event. We would like to have about 60%+ of the questions for Susan come from Santa Barbara. Please take some time to come up with some questions and post them here. Thank you so much. Hopefully this will be the first of many ongoing event partnerships we will have together. Best, Crystal

    August 12, 2013

  • Lara F.

    I will be joining you online from Los Angeles! Please send in your questions for Susan!

    August 11, 2013

  • Ruben R.

    Internet Marketer (affiliate marketing), looking to get any insight on how to increase conversion rates and/or new product creation ideas. Looking forward to Meetup

    August 10, 2013

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