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Next SB UX Meetup: Persona Design

From: Kejun X.
Sent on: Thursday, January 12, 2012 10:20 PM

2011 meetup pic

Hope you all had a fantastic holiday season. Now we are all back to work and the fun stuff. Can you find yourself in the collage above? If not, you should join us more often in 2012:)

First SB UX Meetup in 2012 is back to We got two awesome speakers and a great topic:

Kristen Johansen, Senior Director of Web Product
Jill Christ, Senior User Experience Researcher

Building effective personas is an important part of Product Development. It is essential for companies to understand the types of customers that use their product, or could use their product. However, the personas we produce are often full of extraneous, irrelevant, and fake information, and cannot be used to create Product Development Roadmaps.

Based on their experience developing personas for, Kristen Johansen and Jill Christ will share how developing authentic personas, that expose users real behaviors, motivations, and deep desires had a powerful affect on the Product Roadmaps. They will not only share a case study of how discovered and created authentic personas, but they will also cover:
  • what personas are, and how they can be more authentic
  • strategies and tactics to interview customers and identify customer archytypes
  • tips on how to analyze users words and behavior, and create mental models
  • how to distill your personas down, make them succinct, and easy to remember

Date: Thursday Feburary 16, 2012
Time: 6:30-8:30 pm
Venue: 6410 Via Real, Carpinteria, CA 93013 (food will be provided courtesy of
Please RSVP at, or by replying this email. We need a headcount to know the portion of food to order. And to keep an eye for any group updates or upcoming meetups, you may:
Sign up the SB UXMeetup Group at
Follow us at twitter @sb_ux
Join our Linkedin Group
Like us on our community Facebook page and you can check out the previous meetup photos.

Doesn't matter if you are in UX: come join us for the conversation, food, and opportunities.

See you soon,

Copyright © 2012 User Experience Research and Design All rights reserved.

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