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Hometown: Singapore

Member since:

June 10, 2013

What is your trade and why did you start your own biz?

I started a creative agency because of my immense passion for the craft of marketing and branding. And also because I saw a need in the market that I could fill.

What is your competitive advantage, how does your product or services help others?

We specialize in creative marketing strategies and design work for startups and SMEs. Very often, these are the companies that need the most marketing expertise, but are constantly facing resource or budget constraints. This is where we come in with proper advice and alternative solutions in cost effective manners.

What is your marketing strategy?

At our current stage as a business right now, we're very much focused on building credibility and creating exciting work for clients. So far, this had helped us to acquire a lot of referral business. And in the mid to longer term, we intend to do more adhoc 'experimental' campaigns to generate more PR, and to allow us to showcase our expertise to a wider audience.


I'm a brand-aholic by nature. Analyzing brands, and designing strategies for them is, in my opinion, the most exciting venture that has ever existed!

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