You have this epic product (or idea). It's like totally going to totally disrupt the universe. But the only people that know about it are you and your mom in your basement.
Marketing is at the core of everything. You market to investors. You market to vendors. You market to your employees and you market to recruit the best employees. And of course you market to customers. If it's so important, why do we suck at it?
I've asked a marketing expert...a ROCK STAR on marketing...to come and spend some time with us and teach us how to become Rock Star marketers in our space. Craig Duswalt travels the country speaking to sold-out venues where people pay him $1,000 for 2-day seminars and $2,000 for 5-day Marketing Bootcamps. His attendee list includes business owners and Rock Stars (yes, literally, Rock Stars) from all over. His personal coaching clients includes wealthy real estate moguls and corporate titans. He was the Tour Manager for Guns and Roses and Air Supply. Craig knows Marketing.
Why is he coming? Maybe it's because we're both from Long Island or because he is a great guy (maybe it's the incriminating photos) he agreed to come to our crib and teach us for 1 hour. Miss this event at your own peril...
This event is a BYOIB (that's "interesting beverage"). That was fun last time. Let's see who wins this time.
You must RSVP for this event. There's a $5 admission charge at the door (this is for SCV Startup overhead, not for Craig).
What an event this is going to be!