December 3, 2008 6:30 PM - 23 attended

Case Study: Same Marketing Budget - Greater Revenue

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Join us on December 3rd at the offices of our sponsor HubSpot (http://www.hubspot.co...) for some networking, food and beverages, and knowledge.

Presenting the case study is Boston-based cosmetic dentist Dr. Helaine Smith and B2B marketing communications consultant Dianna Huff, principal of DH Communications, Inc. Together they will discuss how to keep your marketing budget steady while increasing revenue using various search marketing strategies, including Google Local Search and building inbound links via social media and PR tactics. Business owners and marketers will learn how to cost effectively optimize a Website for local search while also building brand awareness and generating increased business.

Additionally, HubSpot will provide a review of the marketing effectiveness of your web site based on various SEO criteria. The report will be waiting for you if you provide your URL during the registration process.

Hubspot is conveniently located in Kendall Square section of Cambridge at One Broadway,
Cambridge, MA 02142. For those taking public transportation, the Red Line's Kendall Square is two blocks away. For those driving, parking is available for a fee in the One Broadway building. Enter the building garage on the Third Street side of the building. [url=http://www.google.com/maps?f=q&hl=en&q=1%20Broadway,%20Cambridge,%20MA&ie=UTF8&om=1&z=14&ll=42.368184,-71.083174&spn=0.027585,0.086002&iwloc=addr]

Check in at the building's front desk is required before going to the 5th floor.

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23 attended

RSVPs closed

4.00 4.006 (6 ratings)
  • Event Host
    Katie Donovan
    Organizer
  • Audrey Ferrante
    +1 guest
    I found the presentation very informative and was very impressed with both speakers. The material covered was what I hoped to hear. Best I was able to pick up a few tips that our company could put to use in our own marketing stratergies.
  • Claude Pelanne
    The case study was very well presented and thorough in demonstrating the optimization strategy and tactics. It was very helpful to see a plan actually working in the field with the before and after results. I learned a few things along the way and that is the point behind the exercise. Job well done.
  • Melody
    +1 guest
    This was one of the most useful presentations that I have attended. Dr Smith's first hand experience was something that I could identify with. She was an articulate, passionate speaker. Dianna Huff was well-prepared to present both visually and verbally, the behind-the-scene facts. Her wizardry was nicely balanced with personal experience of Dr. Smith. A winning combination!
  • Peter Buechler
    I initially thought the case of a dentist was a bit esoteric, but it was well worth it.
  • Dianna Huff
    +1 guest
  • Myles Bristowe
    +1 guest
  • A former member
    +1 guest
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