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AiMA and SEMPO Atlanta Present: The Social Impact on Search

RS VP HERE   (On AiMA Site this time)

As we strive to make each event better than the last and provide the community with interesting and advanced content, we think we’ve done it again!  SEMPO Atlanta is excited to partner with the AiMA Search SIG for our first co-hosted event! 

Social Media and Search Marketing are colliding into what is termed “Social Search”.  Come learn about the Social Impact on Search and how you can influence consumers to engage with your brand through techniques on Google +1, Bing and Twitter and see how Newell Rubbermaid in Atlanta executes Social Search to build their businesses.  Dave Williams of BLiNQ Media will moderate the top notch panel and field audience questions. 

Topic: The Social Impact on Search

Hosts: AiMA Search SIG & SEMPO

When: June 15th, 2011

Where: Park Tavern Piedmont Room

Cocktail Hour: 6-7pm (drinks & heavy hors d'oeuvres)

Panel: 7-8:30pm

Cost: FREE


Moderator: Dave Williams, BLiNQ Media


  • Twitter - TBD
  • Bing - Mike Ching: Principal Program Manager / Social Development Engineer 
  • Google - Walton Norris: Account Manager, +1 Evangelist
  • Newell Rubbermaid - Bert DuMars: VP E-Business and Interactive Marketing


Dave Williams - BLiNQ Media: Chief Executive Officer, President & Co-Founder

Dave Williams is recognized as one of the nation’s leading innovators and thought leaders in digital advertising, social media advertising, and search engine marketing and optimization. His depth of experience in interactive advertising helps customers identify key industry trends and how to capitalize on them to derive significant business impact and competitive advantage. He is the recipient of the Life Time Achievement Award from Technology Association of Georgia’s 2010 Tech Marketing Awards. BLiNQ Media was recently named the 18th fastest growing private company in the State of Georgia by the Atlanta Business Chronicle and the company was named a 2011 graduate of the Advanced Technology Development Center (ATDC).

Prior to founding BLiNQ Media, Dave was co-founder and chief strategist for 360i, one of the country’s most successful search marketing firms. The company was recognized by Advertising Age as one of the “Hottest Digital Agencies” and as #6 on their 2010 agency A list, honored by Google as its #1 US partner with its Marketing Machine Award, cited as a “Leader” and “Research Powerhouse” in Forrester’s 2009 Search Marketing Report, and named by OMMA as the 2007 Search Agency of the Year. Dave led 360i from its inception in 1998 to its sale in 2005. From 2005 to 2007, he assisted with the strategic integration of the business and ongoing sales and marketing strategy prior to exiting the business to found BLiNQ Media in early 2008.

Dave has served in executive director roles on several boards, including those of the Search Marketing Professional Organization (SEMPO), Goizueta Business School Entrepreneurial Leadership Group and the Atlanta Interactive Marketing Association (AiMA). A distinguished speaker and recognized industry expert, Dave has been featured in the Wall Street Journal, AdAge, and is a popular presenter at local and national trade events and educational institutions.

  Bert DuMars - Vice President E-Business and Interactive Marketing, Newell Rubbermaid 

Bert DuMars is Vice President E-Business and Interactive Marketing for Newell Rubbermaid (NYSE: NWL) a global marketer of consumer and commercial products.  Mr. DuMars joined Newell Rubbermaid in 2007 and is responsible for directing and coordinating E-Marketing, Ecommerce, Mobile Marketing and Social Media Marketing initiatives for Newell Rubbermaid’s externally-facing online efforts.

Mr. DuMars is also the originator of the Social Media Atlanta and Digital Atlanta conferences and was the 2010 Association of Telecom Professionals (ATP) Enterprise Innovation Award winner.

Prior to Newell Rubbermaid, Mr. DuMars held executive and management roles at the Department of Treasury – Internal Revenue Service, Trend Micro, Intel, Dell and Southern California Edison.

Mr. DuMars earned a Bachelor of Arts in History from Pomona College where he played 4 years of NCAA Division III varsity basketball, and a Masters in Business Administration from the University of Michigan, Ross School of Business.

Mike Ching:  Principal Program Manager/Software Development Engineer at Microsoft Bing Social

·           Led the development of hot new social features on Bing, including the Personalized Facebook Like Answer and the Twitter People Recommendation Answer

·           Managed a hundred-fifty million dollar Search business. Responsible for cross-functional execution across Sales, Engineering, Finance, and Account Management.

·           In-depth software development experience in building large-scale distributed systems. Led global engineering teams across United States, India, and China.

Walton Norris:  Account Manager at Google 

Walton has been with Google for over 5 years.  After starting out within the Technology vertical, he helped launch the first Travel-focused sales team in the Atlanta office.  He currently serves as a national "Social Specialist" for Google's entire Travel vertical.  He is a past member of the AMA Atlanta board, and a current member of the Atlanta SEMPO board.


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  • Matthew P.

    Awesome event, great panelists & moderator!

    June 16, 2011

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