Greetings from SEMPO Atlanta
! Our next event is set for November 19th and we are confident you will be excited! We have a star panel of industry experts speaking to ?Analytics: Inside & Out?. Join Heather Dougherty, Research Director at Experian Hitwise, Omniture?s Christopher Knoch, Head of SEM Services at Omniture, and Francis Lavelle, Director of Analytics at HowStuffWorks.com as they cover analytics from three different perspectives.
Heather will dive into search data and tell us where she sees the economy heading across key industries. Chris will show you how to get some quick wins using analytics and share some really cool metrics that blend analytics with search marketing and Francis will present how he uses tools, such as Omniture and Hitwise to help shape winning strategies.
So come join us for an evening of food, drinks and networking and learn all about analytics from the inside and out! PANELISTS:
? Heather Dougherty
; Research Director, Experian Hitwise
?Economic Indicators ? Reviewing the Downturn? - The past year has been tumultuous for many and now the media is reporting that the worst is over, but is it? We?ll dig into trends that we are seeing in search data across key industries to understand if consumer sentiment has truly changed.
? Christopher Knoch
; Head of SEM Services, Omniture
Basic quick wins with analytics in general as well as dive into Search Analytics. There are some really cool metrics you can use to analyze performance when you have a convergence of analytics and search marketing.
? Francis Lavelle
; Director of Analytics, HowStuffWorks.com
How he uses analytics tools such as Hitwise and Omniture to help inform/shape his strategy.EVENT DETAILS:
?When: Thursday November 19th. Networking starts at 6pm, panel starts at 7pm
?Where: Park Tavern
?Cost: $25 in advance/$35 at the door.
Step 1: Register on MeetUp
Step 2: RSVP for the Event by November 18th please
?RSVP on MeetUp and Save $10
A big Thank You to our event sponsors:
- an industry-leading media management and optimization platform
- a leading competitive intelligence and internet measurement toolset.
If interested in future sponsorship opportunities please contact Matthew Pritchard at [address removed] or[masked]-9271.
See you on November 19th!
VP, Marketing - SEMPO Atlanta