Hello Vancouver SEM+SEMPO members!
We continue our fall series of meetings with presentation of Ava Naves from The Online Strategy House who will share her knowledge on the connection between SEO and usability.
The Interplay Between SEO and Usability
As an SEO expert, sooner or later you may be called to collaborate with a UX professional. Instead of cursing your stars, rejoice! You are both on the same side!
Many in our field are excused to think that there is no interplay between Usability and SEO, but the truth is much more fascinating. If anything, over the years search engines have been quietly emphasizing their concern with UX. As Duane Forrester has recently stated: “Invest in usability. When your visitors are happy with your site, search engines notice.”
Among the topics covered, you will learn:
- How UX affects SEO, and vice-verse
- How smart SEOs may already be advocating for some usability without even realizing it
- Why SEO professionals should play nicely with UX
About Ava Naves
Ava Naves is a Principal of The Online Strategy House (www.onlinestrategy.ca), instructor at UBC Continuing Studies on SEO & Web Analytics, and an online marketer with over 15 years of experience. Ava has presented at several online marketing conferences and has been interviewed by some of Canada’s main media outlets.
Please register early as we have limited number of sits for this event.
6:00 pm - 6:15 pm – Getting together, talking with colleagues.
6:15 pm - 7:15pm - Presentation and Q&A
7:15 pm - 9:00 pm - Networking with colleagues.
Price: $10 at the door, SEMPO members attend for free.
Dmitriy Minenko, Meetup Organizer
Alex Brabant, Meetup Co-Organizer